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Job Summary
We are looking for ambitious, talented individuals who desire to advance their expertise in the field of digital marketing. As a Digital Marketing Executive, you will be reaching out to potential and existing clients and bringing their businesses online to increase conversions. You'll master the fundamentals of key digital sales principles, while also learning to improve your aptitude to execute essential digital sales strategies.
Roles & Responsibilities
• Work closely with the team to develop digital marketing strategies and plans for the firm and projects. This includes digital, social, content management and online lead generation strategies.
• Conducting market research and benchmarks to provide insights into the market conditions, consumer behavioural, customer insights, customer segmentation, pricing, competition landscape for target markets for a variety of clients across multiple industries to uncover new opportunities.
• Designing social media strategy and content.
• Brand awareness campaigns or promotion campaigns for the company • Assist with executing digital marketing campaigns across relevant platforms.
• Work closely with the team to develop digital marketing strategies and plans for the firm and projects. This includes digital, social, content management and online lead generation strategies.
Requirements
• Bachelor's degree in business, marketing, or a related field.
• Experience in B2B or B2C marketing, planning and customer engagement is preferred.
• Proficiency in Word, Excel and PowerPoint.
• Strong research, analytical and quantitative abilities with excellent written and verbal communication skills, preferably the ability to develop and deliver consulting presentations. Fluency in English and Chinese are mandatory.
• Digital marketing experience across Linkedin, Facebook, Youtube and Google and China advertising platforms is preferred.
• Comfortable working with a wide spectrum of analytical tools eg. Google Analytics, Adwords, Facebook, Google Optimizer etc. with the ability to analyze digital data and draw actionable insights.
• Strong passion to work in a startup business environment
• Strong team player, open-minded, enthusiastic and eager to learn