Tim Hortons Brand Marketing
Found in: beBee S SG - 1 month ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
Tim Hortons Brand Marketing & Communications Executive will be responsible for partnering with internal stakeholders and external agencies in the execution of Integrated Marketing Strategies. Candidates should have a good understanding of marketing communication& execution that drives brand love, awareness, and consideration.
Bringing a combination of solid project management, communication, and time management skills, along with the ability to collaboratively work cross-functionally, is critical to this role's success.
Your Roles And Responsibilities:
- Support successful launches of Tim Hortons in the new APAC markets: market & consumer researches, support campaign design and execution.
- Work closely with both internal and external stakeholders (including Master Franchisees), to ensure best possible product quality & restaurant experiences.
- Help Tim Hortons grow sustainably in the APAC by helping developing guest centric Integrated Marketing Campaigns.
- Support the creation of Tim Hortonâs annual marketing calendar, including concept ideation, briefing, evaluating creative through a strategic lens and support providing clear feedback to marketing agencies.
- Support new product launches and content management through ideation, working with external vendors and supply chain teams.
- Manage required day-to-day tasks related to new country entries end/ or new campaigns, including coordinating with, master franchisee, marketing agencies, and internal key stakeholders.
Help to Manage, protect and champion the brand positioning, voice, identity and promise.
- Your skills and competencies: At least Bachelor's degree in Business, Marketing or Public Relations.
- Up to 2 years of experience in Strategic Consulting or Consumer Marketing field.
- Experience in FMCG/F&B companies or QSR industry will be a plus.
- Solid problem solving , and analytical thinking skills are required.
- Experience in consumer data analytics, statistics and media execution will be a plus.
- Highly organized with Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline.
- strong attention-to-details, advanced written and verbal communication skills
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, master franchisees, agencies and vendors.
- Proficiency in English; 2nd Asian languages will be a plus.
- Working experience in SEA markets is preferred
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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