Finance Business Partner, Marketing
Found in: beBee S SG - 1 month ago
My client, a leader in technology platform provider, is looking for a high caliber to be their Finance Business Partner for their Marketing division:
- Develop and manage the annual marketing budget, ensuring it aligns with the overall business goals and marketing strategy.
- Collaborate with marketing teams to allocate funds effectively for campaigns, events, and other initiatives.
- Monitor budget performance throughout the year and make necessary adjustments.
- Identify funding sources for marketing campaigns and ensure adequate funding for marketing efforts.
- Collect and analyze marketing data, including campaign performance metrics, customer insights, and market trends.
- Calculate and track the ROI for various marketing initiatives, including digital marketing, content marketing, social media, and events.
- Provide recommendations for improving ROI based on data analysis.
- Prepare regular financial reports and presentations to inform stakeholders about marketing budget utilization and ROI.
- Assist in forecasting and planning future marketing budgets.
Requirements:
- Bachelor's degree in marketing, business, finance, or a related field. Master's degree is a plus.
- Proven experience in budget planning, financial analysis, and data analytics, ideally within a marketing context.
- Strong understanding of marketing principles and strategies.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Detail-oriented, analytical mindset, and strong problem-solving skills.
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