Digital Performance Marketing Manager

2 weeks ago

Singapur, Singapore BORDEN COMPANY (PRIVATE) LIMITED Full time

Key Responsibilities 1. Performance Strategy & Execution Partner closely with the Head of Marketing to define, track, and deliver against paid media KPIs. Develop and optimize campaign structures, testing plans, and budget allocations to maximise performance. Oversee end-to-end execution of paid media campaigns (Paid Search, Paid Social, Display), including planning, testing, optimization, pacing, and post-campaign analysis. Maintain an integrated view of the paid media ecosystem to ensure strategies are cohesive and aligned with overall business objectives. 2. Digital Strategy & Innovation Develop comprehensive digital marketing strategies informed by business goals, audience insights, and market trends. Keep the organisation at the forefront of performance marketing by continuously monitoring platform updates, digital innovations, and best practices across SEM, Social, Display, and Analytics. 3. Analytics, Insights & Reporting Track and analyze key performance indicators using tools such as Google Analytics, YouTube Analytics,Meta Business Manager, and platform dashboards. Translate complex data into clear insights and actionable recommendations for cross-functional teams and senior stakeholders. Deliver performance reports with strong storytelling, highlighting opportunities for optimisation and growth. 4. Stakeholder & Partner Management Manage internal and external (i.e. Digital Agencies, KOLs) stakeholders to ensure seamless alignment, collaboration, and execution of digital initiatives. Provide strategic and tactical guidance on digital media (paid and organic), creative best practices, and channel optimisation. ___________________________________________________________________________________________________________________Requirements Min. 5 years of hands-on experience in digital marketing, with strong exposure to performance marketing and

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