Digital Marketing Manager

3 weeks ago

Singapore goGame Pte Ltd Full time

goGame is looking for a Marketing Manager who has experience in both ATL & BTL initiatives in pursuit of generating hype, acquiring users, and generating RoAS positive campaigns for Free-to-Play Online Mobile Games. The successful candidate will lead multi-disciplinary, cross-regional Art & Marketing Teams in creating Best-in-Class Marketing Creatives and Campaigns for titles like Chain Chronicle, Shin Megami Tensei Liberation Dx2, Fist of the North Star, and more

Your go-Getting Mission
  • Craft ATL & BTL Global Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
  • Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
  • Execute Performance Marketing & UA Plans at each stage of a game's lifecycle – Pre-Launch, Launch & Sustain
  • Maintain the Marketing Roadmap for a Portfolio of Games
  • Train & Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
  • Manage Key Agency (UA, Creative, etc) Partners, from initial briefing, creative concepting and execution
  • Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
  • Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc)
  • Perform Competitor Marketing Execution Analysis in order to strengthen in-house initiatives
  • Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
  • Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conv Rates, RoAS)
  • Work together with Game Developers to define & troubleshoot Ad Attribution SDK events integration
  • Collaborate with Game Developers to identify Marketing Message & Product Positioning
The Pre-Requisites
  • 5 years experience in promoting mobile applications
  • Good understanding of Free-to-Play Online Mobile Games, Game Mechanics & Monetization Strategies
  • Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
  • Strong hands-on experience running AdWords & Facebook Campaigns
  • Has experience in data-backed and process-driven decision-making
  • Experience in Analytics, Market Research & Copy-Writing is a big plus
Wanna be the next goGetter?
  • Submit your goGetting resume with recent FUN photos, including present and expected salary to
  • Show us you got game To let us know you a little bit better, please send us a link to a (1 min long) fun video intro of yourself.
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