Account Manager, Healthcare
5 days ago
If you are a pharmacist by training or have received tertiary training in the domain of biological sciences, our current team of healthcare account managers are looking forward to you joining the flock in coupling the bioscience knowledge with digital marketing know-how. Read on to find out more
Account Manager, Healthcare
The Account Manager will be responsible for managing and implementing digital transformation strategies aligned with our clients' business goals. This person will be the primary point of contact with clients, responsible for their ad spends to achieve maximum efficiency. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.
Responsibilities and Duties
● Manage pharmaceutical, medical and healthcare clients and liaise with internal and external stakeholders, including key opinion leaders on specific therapeutic areas
● Forge strong relationships with clients and be the primary point of contact for key activities
● Own, strategise, plan, create, schedule and distribute content with boosted posts and paid media
● Optimise ad spends daily to achieve maximum efficiency for ad spend globally
● Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
● Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
● Manage content calendars and project-manage marketing materials
● Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
● Manage the community and monitor online conversations; monitor SEO and web traffic metrics
● Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
● Conduct A/B tests in ads to understand contributing factors that drive the business forward
● Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social
Qualications and Skills
● Ability to read and understand clinical papers; assimilation and creative presentation of the analysis into posters, slide sets, reports and publications
● Basic to intermediate understanding of digital and social media platforms, their features and audiences
● Knowledge of Meta Ad Manager and experience in running ad campaigns is a bonus
● Ability to create and conceptualize medical content
● Clear, concise, scientific style of writing, with a high level of attention to detail
● Superior collaboration and teamwork skills; experience working with cross-functional teams.
● Project management experience and adaptability: Ability to re-prioritise while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.
● Intermediate level in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides)
● Bachelor’s degree or equivalent in Pharmacy, Biological Science or related scientific discipline is a plus
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