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Senior Brand Strategist
18 minutes ago
Our client are a global creative experiential marketing agency that work with fantastic brands of creative projects. They are looking for a senior brand strategist in their Singapore office to cover APAC projects. The role will act as a bridge between the client services and delivery teams; breathing life into client briefs to create unforgettable experiences that drive brand and audience growth. Responsibilities of a Senior Brand Strategist Supporting the client services team on how best to deliver on creative briefs given by their exciting and diverse clients Partner closely with creative, production, and account teams to bring social and strategic recommendations to life. Identify meaningful KPIs and build measurement frameworks that clearly define what success looks like for each initiative. Dive into audience behaviour, brand positioning, and social trends to uncover insights that guide strategic direction. Shape and manage multi-channel social content calendars, planning posts ahead of time and ensuring platform consistency. Turn project briefs into inspiring creative briefs that highlight sharp insights and compelling springboards for ideation. Present strategic thinking and creative briefs to project teams with clarity and confidence. Maintain strategic oversight throughout concept development and execution, protecting the integrity of the creative idea. Map out engaging audience journeys in collaboration with creative leads, ensuring ideas align with broader experience goals. Maintain a cohesive social media approach across channels designed to increase engagement and brand relevance. Requirements 5+ years of experience in a strategy, planning, or insights-driven role within an agency, consultancy, or in-house team. Ideally on experiential, marketing or event based projects with a creative element. Experience with B2C clients and projects would suit this role best but B2B backgrounds maybe also apply. Strong understanding of cross-channel marketing and the ability to clearly articulate thinking that addresses client challenges. Confident using a variety of research techniques to uncover unexpected insights that spark creative thinking. Adept at interpreting historical campaign performance to inform objectives, improvements, and future strategy. A holistic view of integrated communications, including live experiences, digital platforms, and experiential activations. Highly attuned to emerging cultural, business, consumer, and industry trends. A natural storyteller with a genuine curiosity about people and creativity. Skilled at juggling multiple projects, prioritising tasks, and delivering high-quality work in fast-paced environments. Deep familiarity with social channels and strong understanding of platform best practices. Also open to those with less experience for a strategist level Eager to find out more? Get in touch today EA License No: (R ) | Agency License No: 11C4388 We Are Aspire is acting as an Employment Agency in relation to this vacancy. #J-18808-Ljbffr
