Senior Manager/Assistant Director

Overview

Join to apply for the Senior Manager/Assistant Director (Digital/Multimedia), 3PN role at PUB, Singapore's National Water Agency .

What The Role Is

The successful candidate will join a dynamic team responsible for shaping PUB's digital communications, social media presence, and steer public-facing narratives that reflect PUB's mission. They should possess the ability to translate complex subject matters into accessible content, and deepen engagement with diverse audiences with clarity, creativity and impact. He/she will be responsible for end-to-end management of all PUB's social media channels and develop compelling content in support of PUB's campaigns. There will also be opportunities to work on digital transformation projects.

What You Will Be Working On

The key areas of work are:

• Digital and social media

Responsibilities

• Plan and execute digital marketing campaigns to communicate the work of PUB in an authentic way that will build meaningful connections with diverse groups of audiences online and build positive mindshare.
• Distill complex, technical, or policy-heavy topics into clear, compelling narratives for diverse audiences, which includes identifying the core message, anticipating public sentiment, and selecting the right tone and format for each channel.
• Create, maintain and update various content types (images, video and text) on our digital platforms through planned digital marketing campaigns and activities.
• Spot emerging narratives and frame them with urgency and clarity.
• Perform copywriting, proofreading and editing.
• Resolve customer issues and feedback through social media.
• Provide support to communicate key information during crisis comms scenarios.
• Increase audience engagement and conversion, to drive social follower growth.

Multimedia

• Create/Design materials for print, digital and social media platforms (e.g. website content, Facebook/Instagram posts, eDM campaign designs, YouTube videos, Mobile App content).
• Support inter and intra-department requests by generating clear ideas and concepts for photos/videos/animation and ensure consistency and relevance across multiple outreach platforms.
• Determine how best to represent a concept visually, produce illustrative material, script, shot list, storyboard and creative direction aligned to PUB’s brand value propositions and key message objectives.
• Take work from concept, preparation of brief to final execution and delivery within deadlines.
• Meet budget and procurement standards by monitoring expenses and implementing cost-saving actions.
• Improve quality results by conducting research, evaluating and re-designing processes, and implementing changes.
• Update job knowledge by participating in educational opportunities, best sharing practices, reading professional publications and growing personal networks.

What We Are Looking For

• Degree in Mass Communications, Digital Media, Graphic Design or related field, with at least 7 to 8 years of relevant work experience.
• Good understanding of web-related technology, web operations, content management, business requirements and user experience.
• Experience in digital content creation and copywriting.
• Experience with print/video/animation production process and requirements, including pre-production, shoot and post-production processes. Familiarity with ATL and BTL adaptation requirements will be an advantage.
• Highly proficient with graphic design software (e.g. Photoshop, Illustrator, ADOBE Creative Suite and InDesign) and video editing software (e.g. Adobe Premiere and Final Cut Pro). Drawing or illustration expertise and videography skills will be an advantage.
• Team player with strong interpersonal skills.
• Work Location: Environment Building, 40 Scotts Road S )

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Public Relations

Industries

• Utilities

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