Senior Brand Director

Responsibilities Administrative / Operational

• Risk management of projects in execution and delivery phases
• Anticipate potential issues and proactive in finding effective solutions, mitigations, or contingencies.
• Strong organisational skills and oversight of project and asset management, and finance tracking.

Business Acumen

• Key supporting role in financial tracking and resource management of the overall team to ensure business efficiency
• Responsible for P&L - sustaining account growth, diversification and profitability
• Recognise the commercial implications of the agency’s decisions and external influences, and manage the internal and client conversations arising from these.
• Driver of business development and growth of existing accounts
• Good understanding of building digital / social-leaning SOWs.

Client Management

• Overall ownership of senior clients relationships, pro-active in client development.
• Understand the strategic, and business context the client is operating in and uses this knowledge to develop effective solutions for the client.
• Consult and partner to clients, pushing the boundaries and creative standards to grow their business.

Strategy & Creative

• Partner, advisor and relationship lead with the strategy and creative teams, driver of strategic and creative excellence.
• Consider different angles on a brief – a non linear thinker.
• Achieve synergy : Results oriented in both business and creative output
• Cognisant of recent award winning works/industry best practices especially relevant to the client industry
• Engage with specialists on client briefs to value-add to the creative product and ensure a social and digital mindset is incorporated in integrated campaigns.

People Management

• Driver of relationships within and outside the team, maximising team output and efficiencies
• Coach, train and develop performance of team members for career growth
• Provide clear and nurturing feedback to reporting team

Leadership

• Positive influencing skills, building up your own brand.
• High level of curiosity, courage and comfort with building previously undefined solutions.

Knowledge Required

• Minimum 9 years’ experience in the advertising industry
• Understanding of the overall business operations, needs, challenges and objectives

Skills Required

• Strategic thinking and business management: Revenue, Profitability / efficiencies / best practices
• Creative judgement
• Driver of business growth - Identifying revenue generation opportunities in both organic and new business
• TBWA Brand Ambassador: Selling and pushing creative standards + delivery
• Effective client-partnership management
• Team management and leadership capabilities: Positive influencing skills, building up your own brand
• Ability to achieve synergy : Results oriented in both business and creative Output

The above statements describe the general nature of the work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Attributes

• Team player with a ‘hands-on’ approach
• Responsible, with a ‘Can do’, willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
• Experience working working on local retail brands would be a plus

The above statements describe the general attitude and attributes every employee of TBWA need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA.

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