Marketing Manager London, Singapore

4 weeks ago

Singapur, Singapore Insignia Solutions, Inc. Full time

Insignia are seeking a professional and experienced Marketing Manager for their brand new office in Singapore. This individual will be responsible for establishing the Insignia brand within Singapore as we aim to dominate a new region. You will play a pivotal role in the development of the brand, and will work closely with the global team to help take Insignia to the next level.

Responsibilities:

  • Plan, implement and measure all core marketing activity and take ownership of developing the Group’s core marketing strategy in Singapore, in conjunction with the Directors and the Groups wider strategy.
  • Overall responsibility for brand management and corporate identity within Insignia in Singapore.
  • Dealing with PR and event agencies in Singapore; from negotiating and signing contracts to monitoring activities and reporting back to the wider group.
  • Working with influencers and ambassadors in the region for brand awareness.
  • Managing all marketing for the lifestyle management aspect of the business in Singapore.
  • Using consumer insights to guide the marketing campaigns and inspire high quality creative.
  • Analysing potential strategic partner relationships for company marketing.
  • Co-ordinating marketing campaigns with sales and business growth activities.
  • Market research and benchmarking of target markets, analysis of company products in relation to competitors.
  • Manage and improve lead generation campaigns and measuring ROI.
  • Managing online and print marketing materials from collateral to product packaging within the region and reporting back to the global team.
  • Creating relevant sales collateral to support the sales team in events or as general client facing documents.
  • Managing and sourcing suppliers locally.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Working closely with the rest of the global marketing team and other company departments to ensure a coordinated approach to marketing campaigns.
  • Maximising the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing in Singapore.
  • Supporting on sales pitches and the overall growth strategy with the sales team.

Professional Requirements:

  • Business and/or marketing degree or equivalent.
  • Previous background within luxury brands or hospitality.
  • Over 5 years’ experience within all areas of Marketing.
  • An unrivalled knowledge of consumer marketing in VIP segment.
  • A background in innovative and creative solutions to content.
  • Excellent line management experience is essential.
  • SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
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