Senior Media Strategist, APAC

1 week ago


Singapur, Singapore Optimum Solutions Pte Ltd Full time

This is a contract role ending on the 31 Dec 2026. Responsibilities Develop and lead full-funnel, performance-based media strategies across APAC markets. Create integrated media plans across biddable channels (SEM, paid social, programmatic display/video, app install) and non-biddable channels (direct buys, sponsorships, premium publishers, offline where relevant). Ensure market-level plans are locally relevant while aligned with regional strategies. Serve as the Subject Matter Expert for various ads solutions manager. Optimize media investments using ROI, CPA, LTV, and incrementality frameworks. Stay updated on APAC media trends, platform differences, regulatory requirements, and market challenges. Build performance frameworks, run test-and-learn experiments, and translate data into actionable insights. Collaborate with marketing, analytics, creative, and regional teams to ensure cohesive execution. Guide agency partners with clear strategy, governance, and performance benchmarks. Requirements 7+ years in media strategy, planning, or performance marketing, with APAC focus. Hands‑on expertise across biddable and non‑biddable media channels. (Media/Paid Ads) Strong SEM knowledge, including platform‑specific nuances across APAC. Understanding of APAC consumer behavior, media consumption patterns, and local market challenges. Experience designing and scaling performance‑based media strategies across multiple markets. Strong analytical skills and ability to translate data into actionable recommendations. #J-18808-Ljbffr



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