Marketing Communication Specialist

Overview

Marketing Communication Specialist APAC to deliver strong marketing communication values to grow business by elevating customers & consumers experience in the APAC region. The FrieslandCampina Ingredients business group develops nutritious and functional ingredients that add value to customer products. The business group supplies natural ingredients based on dairy raw materials to industrial customers in early life, performance, healthy ageing and medical nutrition industries worldwide. The Ingredients business group has sales offices in five countries (the Netherlands, the United States, Singapore, Brazil, and China).

What We Ask

• Bachelor degree
• 3-6 years of experience in (Brand) marketing and communications
• Up-to-date understanding of (B2B) Marketing, Branding and (internal) Communication developments, as well as the traditional and digital media landscape
• Digitally savvy and creative
• Strategic thinking, takes initiative
• Driven and energetic; able to energize teams
• Strong business sense; commercially focused
• Ability to define effective Brand & Communication strategy and roadmaps, and implement these
• Strong execution skills and good organization
• Ability to work successfully in a fast-paced environment
• Ability to influence and drive change management, communication strategy, and media relations
• Aptitude to effectively communicate on all levels (verbal and written) with leads, peers, colleagues, and external partners/stakeholders

What We Offer

• Unique company culture of Dutch heritage and international presence
• Competitive bonus scheme, flexible working hours, and the ability to work from home
• Diverse training and mentoring programs for professional growth
• Support for cross-disciplinary movement within the company to broaden knowledge and growth paths
• Friendly and informal working environment
• Autonomy and trust to create long-term impact that helps bring better nutrition to the world

Vacancy Description Brand Strategy & Activation

• Design, implement and shepherd the FrieslandCampina Ingredients (FCI) Brand as part of the FCI strategy, including brand platform, architecture, positioning, messaging, and visual identity, and brand guidelines for segment communication (in partnership with segment teams)
• Design and lead internal and external branding programs, measure and continuously improve brand equity, create, deploy and enforce foundational content and tools, and lead marcom support around key segment marketing events

External Communication

• Help build the business’s reputation through developing and implementing a thought leadership approach
• Provide guidance and executional support to Segment Teams in conceptualizing, developing and executing engaging content for target audiences
• Organize and drive efficient processes around content creation to support business and marketing objectives; launch content to relevant stakeholders, forums and events
• Drive performance and content for FCI’s WeChat channel in line with business and marketing objectives set by Segment Marketing

Agency & Media Relations

• Build external relationships with key influencers; liaise with Corporate Communication on overarching media relations and crisis communication
• Drive social media activities for the region
• Vendor selection and management, PO creation and follow-up

Internal Communication & Strategy

• Develop, implement and execute a regional communications strategy aligned with business objectives
• Translate Global messages to regional specifics and rollout, increasing employee engagement
• Support Business Leads and segments with overall communications to ensure alignment and timely messaging

Staying true to who you are is FrieslandCampina’s starting point. We encourage applicants to bring their best and authentic selves. If you fit the culture but are unsure about the exact role, we still encourage you to apply so we can help you find the best fit.

Team Details

FrieslandCampina is one of the world’s largest dairy cooperations, owned by 10,564 member dairy farmers. We have 22,961 employees in 32 countries, with a purpose to provide better nutrition for the world and support for our farmers now and for generations to come. We foster a high-performance, inclusive culture and value trust, collaboration, and the power of differences.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Manufacturing

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