Sales Executive – Modern Trade

Job Title: Sales Executive – Modern Trade (FMCG)

Department: Sales / Modern Trade
Reports to: Key Account Manager / Sales Manager

Role Overview
We are looking for a Sales Executive to support and manage key retail accounts, including Cheers, 7-Eleven, and Guardian. This role will be responsible for driving account execution, coordinating day-to-day account requirements, supporting sales growth, managing promotions, tracking orders, and ensuring smooth communication between retailers and internal teams.

The ideal candidate should be organised, commercially aware, detail-oriented, and able to follow through on account matters from planning to execution.

Key Responsibilities

Account Management

• Support the management of assigned key retail accounts,
• Build and maintain strong working relationships with buyers, account contacts, and internal stakeholders.
• Assist in preparing account plans, sales updates, promotion proposals, and product listing submissions.
• Follow up closely on retailer requirements, deadlines, account queries, and execution matters.

Sales & Business Development

• Track account sales performance, sell-in, sell-out, promotional results, and stock movement.
• Identify opportunities to grow sales through new listings, promotions, displays, and improved store execution.
• Support new product launches, seasonal campaigns, and range expansion across assigned accounts.
• Monitor competitor activity, category trends, pricing, and shelf presence where relevant.

Promotion & Retail Execution

• Coordinate promotion submissions, campaign mechanics, pricing, display requirements,.
• Ensure promotions are communicated clearly to internal teams and executed according to account timelines.
• Work with sales ops team to monitor shelf visibility, planogram compliance, displays, and store‑level execution.
• Collect and review store photos, merchandising reports, and feedback from the field.

Reporting & Administration

• Prepare weekly sales reports, account updates, launch trackers, and promotion summaries.
• Support claims, credit notes, listing fee documentation, rebate tracking, and other account-related administration.
• Ensure all account information is updated and properly filed for internal reference.

Requirements

• Diploma or degree in Business, Marketing, Sales, or a related field.
• 1–3 years of experience in key account support, sales, FMCG, modern trade, convenience, pharmacy, or retail account management.
• Experience handling retail accounts such as convenience stores, pharmacies, supermarkets, or modern trade channels is preferred.
• Strong follow-up, coordination, and communication skills.
• Good working knowledge of Excel, Google Sheets, PowerPoint, and email.
• Able to manage multiple accounts, deadlines, and operational details.
• Commercially aware, proactive, and comfortable working in a fast‑paced environment.
• Good attention to detail and ability to resolve issues independently where possible.

Key Traits

• Accountable and reliable.
• Proactive in follow‑up and problem‑solving.
• Detail‑oriented with strong administrative discipline.
• Comfortable coordinating across sales, warehouse, supply chain, marketing, finance, and merchandising teams.
• Able to balance commercial priorities with operational execution.
• Willing to be hands‑on with store and account‑level matters when needed.

Performance Expectations

• Smooth day‑to‑day execution of assigned key accounts.
• Timely follow‑up on retailer requirements, POs, promotions, launches, and account issues.
• Improved visibility on sales, stock, promotions, and store execution.
• Strong coordination between external accounts and internal teams.
• Reduced missed opportunities, out‑of‑stock issues, and execution gaps.
• Contribution to sales growth through effective account support and execution.