Social Media Lead

Greendot Group is a Singapore-based meat-free F&B brand focused on making delicious, accessible and contemporary meat-free food part of everyday dining.

As we continue to grow our brand portfolio and new concepts such as Greendot, Lotus, Greendot+ andGreendot Kopihouse , we are looking to build a strong in-house social media team to bring our brand, food and stories to life across digital platforms.

We are looking for a Social Media Lead / Manager to take ownership of Greendot Group's social media presence and help shape how the brand connects with consumers online.

You will be responsible for developing and executing Greendot's social media strategy across platforms such as Instagram, TikTok and Facebook .

This is a hands-on role for someone who is equally comfortable developing a strategy, creating content, directing a shoot, writing caption, analysing performance and turning a trend into an idea for Greendot.

You will work closely with our Marketing, Operations, Product Development and CRM teams to create content that not only builds the brand, but also drives customer engagement, outlet visits and sales .

• Develop and manage Greendot's overall social media strategy, monthly content calendars and content pillars.
• Define the content direction and tone of voice for Greendot.
• Identify emerging social media trends and opportunities.
• Develop social media strategies for new products, LTOs, seasonal campaigns and new concepts.
• Continuously review and improve Greendot's social media presence.

• Develop creative and engaging content for Instagram, TikTok, Facebook and other relevant platforms.
• Create and manage Reels, TikToks, Stories, posts and carousels.
• Develop creative concepts around Greendot's food, people, outlets and brand stories.
• Plan and coordinate food photography and video shoots.
• Write engaging captions, scripts and social copy.
• Work with designers, photographers, videographers and creators where required.
• Be comfortable being hands-on with content creation, including shooting and basic video editing when needed.

• Develop and execute social media campaigns for: New menu launches, LTOs Seasonal campaigns CNY and festive campaigns Greendot Kopihouse Outlet openings and revitalization of CRM/member campaigns, Promotions and tactical campaigns
• Develop, plan, and execute campaign concepts and content plans

• Manage comments, DMs, mentions and online conversations.
• Respond to customers professionally and promptly.
• Monitor customer feedback and identify recurring issues or opportunities.
• Escalate customer complaints or sensitive matters where necessary.
• Identify and encourage relevant user-generated content.

• Identify and develop relationships with relevant Singapore food, lifestyle and community creators.
• Plan and manage influencer/KOL collaborations.
• Develop influencer briefs and campaign requirements.
• Track influencer campaign performance.

• Monitor and analyze social media performance.
• Prepare monthly social media reports and insights.
• Track key metrics including: Reach Engagement Video views, Follower growth, Shares and Saves Content performance & Campaign performance.
• Identify what is working and translate insights into future content and campaigns.
• Where possible, track social media's contribution to CRM sign-ups, promotions, LTO trials and outlet sales.

• 2-5 years of experience in social media, content marketing, digital marketing or a related role.
• Strong experience managing Instagram, TikTok and Facebook .
• Proven experience creating engaging short-form video content.
• Strong understanding of social media trends and Singapore's digital landscape.
• Strong copywriting and storytelling skills.
• Creative, proactive and commercially minded.
• Strong project management and organisational skills.
• Comfortable working in a fast-paced F&B environment.
• Able to work independently and take ownership of projects.

• Experience in F&B, hospitality, lifestyle or consumer brands .
• Experience working with multi-outlet restaurant brands.
• Experience launching new products or LTOs.
• Experience with influencer/KOL