Growth Product Director

3 days ago

Singapur, Singapore DeCard Full time

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Overview

As a Growth Product Director , you will own the end-to-end product strategy and execution for driving user growth, downloads, onboarding , registration conversion , and user retention. You will work cross-functionally with marketing, engineering, design, and data teams to rapidly experiment, scale what works, and iterate on what doesn’t. A successful candidate must have strong product intuition and a proven track record of driving growth in a B2C crypto environment .

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements . At the core of this offering is D-Vault, an exclusive account with innovative digital features . D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation , underpinned by a deep commitment to security, governance, and regulatory compliance .

Learn more at

Key Responsibilities
  • Own the user growth funnel – from app downloads to successful registration, onboarding, and early activation.
  • Design and execute data-driven growth experiments to optimize user acquisition, conversion, and retention.
  • Collaborate with the marketing team to align on performance marketing campaigns, user segmentation, and referral strategies.
  • Optimize onboarding experiences to reduce drop-offs and improve conversion rates.
  • Develop and iterate on features such as referral programs, rewards, push notifications, and other growth loops.
  • Work closely with Data/BI teams to monitor KPIs, conduct cohort analyses, and identify actionable insights.
  • Collaborate with engineering and design teams to execute growth initiatives in an agile, iterative way.
  • Stay updated on crypto trends, competitor product strategies, and emerging technologies to inform your roadmap.
Requirements
  • At least 7 years of product management experience, with at least 2+ years in a B2C crypto environment.
  • Proven success driving user growth, retention, and engagement metrics in a fast-paced startup or exchange setting.
  • Deep understanding of crypto user behavior, acquisition channels, and retention dynamics.
  • Strong analytical skills – you’re comfortable working with product metrics, A/B testing, and growth analytics tools.
  • Experience working in agile environments and collaborating with cross-functional teams.
  • Excellent communication and stakeholder management skills.
  • A strong user-first mindset with the ability to balance short-term gains with long-term platform health.

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