Marketing Strategy Professional

3 weeks ago

Singapur, Singapore YOROYAL SG PTE. LTD. Full time

Overview

We are looking for a Marketing Strategy Professional who is responsible for developing, implementing, and optimizing data-driven marketing strategies to drive business growth, enhance brand visibility, and achieve key organizational objectives. Core work scope spans multiple interconnected areas, as outlined below:

Responsibilities
  • Market & Audience Analysis

    Conduct comprehensive market research to identify industry trends, competitive landscapes, and consumer needs (e.g., via surveys, focus groups, and data analytics tools like Google Analytics or CRM platforms). Segment target audiences based on demographics, psychographics, and behavior to inform tailored strategy development.

  • Strategy Development & Planning

    Design end-to-end marketing strategies aligned with business goals (e.g., increasing sales, expanding market share, or boosting customer retention). This includes defining positioning, messaging frameworks, and channel mix (e.g., digital marketing, social media, email campaigns, or traditional advertising) to maximize reach and engagement.

  • Budget Management & Resource Allocation

    Collaborate with finance teams to set marketing budgets, prioritize initiatives, and allocate resources efficiently across channels. Monitor budget usage to ensure cost-effectiveness and adjust allocations based on performance metrics.

  • Cross-Functional Collaboration

    Partner with internal teams (e.g., sales, product development, creative, and content) to align marketing strategies with product launches, sales targets, and brand guidelines. Coordinate with external vendors (e.g., agencies, influencers, or media partners) to execute campaigns and maintain consistent brand messaging.

  • Campaign Execution & Oversight

    Oversee the implementation of marketing campaigns, ensuring adherence to timelines, quality standards, and strategy objectives. Troubleshoot execution challenges (e.g., delayed deliverables or channel performance gaps) to keep initiatives on track.

  • Performance Measurement & Optimization

    Track key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), return on investment (ROI), and brand awareness. Analyze campaign data to identify strengths, weaknesses, and opportunities for improvement; refine strategies iteratively to enhance results.

  • Trend Monitoring & Innovation

    Stay updated on emerging marketing technologies (e.g., AI-driven personalization tools, social media algorithms) and industry best practices. Propose innovative approaches (e.g., experiential marketing, influencer partnerships) to keep the brand competitive and resonate with evolving consumer preferences.

  • Reporting & Stakeholder Communication

    Prepare regular performance reports (e.g., monthly or quarterly) to communicate progress, insights, and recommendations to senior leadership and stakeholders. Align strategy adjustments with feedback to ensure alignment with long-term business goals.

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