Public Relations Manager

5 days ago

Singapur, Singapore UNIQLO Full time

We are looking for a strategic, business-minded PR and Brand Manager to lead our external communications and sustainability narrative. This is not a traditional PR role – we are looking for someone who understands how communication drives business value and societal impact, and who can think beyond media/influencer relations and press releases.

This is a high-visibility position charged with accelerating strategic growth for our brand.

At UNIQLO, we are a company that supports non-traditional career progression – if your career path is anything but linear and you hold a strong track record in driving business impact with strong people management skills – now is the time to join us.

Key Responsibilities

Strategic Communications & Growth

  • Develop and execute an integrated communications strategy (consumer, hiring, corporate news) aligned with business goals
  • Advise senior leadership on brand positioning, reputation management and stakeholder engagement
  • Lead stakeholder engagement including media, stylists, influencers, brand partners, corporate partners
  • Lead crisis and change communications with clarity, collaborating with internal stakeholders

Sustainability Storytelling

  • Lead the articulation of UNIQLO’s sustainability initiatives (LifeWear = a new industry that balances sustainability and business growth) across stakeholders
  • Drive and create compelling content for sustainability campaigns, partnerships and messaging

Business Management Insight

  • Monitor business performance, KPIs to inform strategic communications and narrative development
  • Understand and articulate the commercial drivers behind business decisions; link communication efforts to measurable business outcomes
  • Collaborate with cross-functional teams (i.e. merchandise planning, store operations) to ensure communication strategies are grounded in business context

Team & Talent Leadership

  • Manage and grow a cross-functional team beyond PR team’s direct reports, including the rest of the marketing team, inspiring non-linear career paths and supporting emerging talent
  • Foster a collaborative, high-performance culture with a strong sense of purpose

What We’re Looking For

  • Beyond-PR mindset : Candidates with only traditional PR agency or in-house PR experience will not be a fit
  • Proven ability to connect communication with business strategy, impact metrics and performance outcomes
  • Ability to form an ideal and driven results; innovate, challenge norms
  • Go-getter, driven, operational
  • Experienced people manager with strong leadership and influencing skills in fast-paced environments

Qualifications

  • Degree in Business, Communications
  • MBA is a plus

What we Offer

  • A company that embraces business leadership, non-traditional career progression and empowers bold thinkers
  • Competitive compensation, growth opportunities and a purpose-led culture that values real impact
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