Head of Product Design, Web3

Who We Are At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance. We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come build the future of Web3 with us About the Opportunity We’re seeking a Head of Product Design, Web3 to lead the next phase of our design evolution. In this role, you will: Define how OKX scales Web3 experiences globally, bridging CeFi, wallet, and DeFi into one cohesive, clarity-first ecosystem. Shape design for key product areas like Wallet, DEX, Growth and Defi . Lowering barriers for millions of first-time users while serving advanced traders and institutions. Champion a design vision that balances trust, compliance, and usability with the creativity and speed of Web3 innovation. Drive adoption and engagement by unifying design systems, brand identity, and product experiences across markets — with particular focus on EMEA and US expansion. This is a once-in-a-generation opportunity to lead design for a platform that’s redefining finance, empowering people everywhere to participate in an onchain economy. What You’ll Be Doing Leadership & People Management Build, scale, and inspire a global product design organization across regions and time zones. Mentor senior design leaders, establish succession planning, and foster a growth culture. Define performance frameworks and ensure accountability to measurable outcomes. Design & Strategy Create a unified design strategy for Web3 that aligns with OKX’s long-term "everything onchain" vision. Translate complex blockchain and DeFi mechanics into intuitive, human-centered product flows. Drive excellence across all surfaces: mobile, desktop, wallet extensions, APIs. Evolve and scale our design system to ensure global consistency, speed, and quality. Tie design success directly to business outcomes (user growth, AUM, transaction volume). Cross-Functional Collaboration Partner with Product Management, Engineering, Marketing, and R&D to deliver innovative and customer centric user experiences. Interface directly with Product Managers (PMs) and Product Designers (PDs) across global teams. Act as a strategic advisor to senior executives, shaping business direction through design insights. Domain-Specific Responsibilities Lead design for DeFi, wallet, and growth products, driving adoption through frictionless experiences. Translate complex blockchain and DeFi concepts into intuitive product flows that enable mass adoption. Define design frameworks for Web3 growth initiatives, including token utility, ecosystem engagement, and community-driven features. Champion trust, transparency, and compliance in product design while balancing regulatory requirements. Stay ahead of Web3, crypto, and DeFi trends, ensuring the company remains a market leader in usability and adoption. What We Look For In You At least 10 years of design experience, with at least 5 years in a senior management or organizational leadership role. Proven track record in scaling, leading, and managing global design teams, including managers, senior leaders & individual contributors. Deep expertise in product design, design systems, and branding, with the ability to set a high bar for quality and efficiency. Extensive experience managing cross-regional, cross-functional stakeholders, and cross-cultural teams, with strong cultural sensitivity and adaptability. Excellent leadership, organizational, and team-building skills — able to drive vision while empowering teams. Strong stress management and resilience, capable of navigating challenges from multiple dimensions simultaneously. Web3 native – deep understanding of the domains & crypto-native user behaviors, DeFi mechanics, and wallet ecosystems. Bilingual communication abilities (English, Chinese) – essential for interfacing with global teams, Product Management leaders, and Design across HQ and international markets. Perks & Benefits Competitive total compensation package L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice. #J-18808-Ljbffr