Marketing Campaign Operations Specialist
2 weeks ago
About Klook Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Job Description About the Role We’re looking for a data‑driven and hands‑on Marketing Campaign Operations Specialist to take end‑to‑end ownership of our coupon and promotional campaigns — from strategic planning to flawless execution. You’ll play a key role in driving user acquisition and revenue growth through creative yet performance‑focused marketing activations. Key Responsibilities 1. Lead Coupon Campaign Strategy & Execution (Full Funnel Ownership) Strategy Design: Develop targeted coupon strategies (e.g., new user vouchers, tiered discount coupons, referral and group‑buy incentives, channel‑specific offers) aligned with business growth and profitability goals. Define rules such as thresholds, validity periods, and applicable scopes while calculating ROI and break‑even points. Analyze user behavior to craft differentiated campaign approaches. Execution & Distribution: Set up and manage coupon distribution across all channels: official accounts (e.g., WeChat), user communities, SMS, and livestreams. Collaborate with the marketing team to design viral distribution tactics (e.g., referral rewards, group buys), ensuring a seamless “issue‑to‑share” campaign journey. Ensure fast, stable, and error‑free coupon delivery (e.g., instant issuance). Performance Tracking & Optimization: Analyze redemption data by channel, time, and user segment to identify issues and propose optimizations (e.g., tweaking copy or timing for community‑driven coupons). Generate regular performance reports, compare ROI across coupon types, and inform future campaign planning. User Support: Directly handle high‑priority customer queries, especially from VIP users, ensuring timely resolution of coupon‑related issues. 2. Cross‑Functional Project Management During key sales events, act as the operations lead within cross‑functional task forces (with Marketing, Tech, and Customer Support) to manage coupon strategy and resource alignment: Operations: Lead strategy, coordinate creative assets, and guide campaign configuration. Marketing: Co‑design viral growth mechanics and campaign visuals. Customer Support: Provide training on FAQs and monitor user feedback. Tech: Ensure system stability and accurate logic in coupon setup. Manage the full campaign lifecycle: from planning → system testing → go‑live monitoring → post‑campaign review. Requirements Bachelor’s degree or above; background in e-commerce, marketing, or data analysis preferred. 5–8 years of experience in e-commerce operations, ideally from mid‑sized brands or regional platforms. Hands‑on experience with running promotional or coupon campaigns on SaaS‑based e-commerce platforms. Strong data analysis skills. #J-18808-Ljbffr
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Sales and Marketing Specialist
3 weeks ago
Singapur, Singapore Polo Marketing Group Full timeOverview Sales and Marketing Specialist (Junior Role) Be among the first applicants and direct message the job poster from Polo Marketing Group. Interested to build a career in Sales and Marketing? We recognise that Sales and Marketing is ubiquitous around the world, playing a crucial role for the development of any industry and company. Understanding that...
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CRM Campaign Ops Specialist
3 weeks ago
Singapur, Singapore Morrow Health Full timeOverview The CRM Campaign Operations Specialist will manage end-to-end CRM campaigns to drive user retention and engagement, develop lifecycle messaging journeys, improve CRM performance, and collaborate with cross-functional teams to optimize campaigns. Responsibilities Manage and execute end-to-end CRM campaign operations, focusing on driving user...
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CRM Campaign Ops Specialist
3 weeks ago
Singapur, Singapore MORROW HEALTH PTE. LTD. Full timeOverview The CRM Campaign Operations Specialist will manage end-to-end CRM campaigns to drive user retention and engagement, develop lifecycle messaging journeys, improve CRM performance, and collaborate with cross-functional teams to optimize campaigns. Key Responsibilities Manage and execute end-to-end CRM campaign operations, focusing on driving user...
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CRM Campaign Ops Specialist
4 weeks ago
Singapur, Singapore MORROW Full timeOverview The CRM Campaign Operations Specialist will manage end-to-end CRM campaigns to drive user retention and engagement, develop lifecycle messaging journeys, improve CRM performance, and collaborate with cross-functional teams to optimize campaigns. Responsibilities Manage and execute end-to-end CRM campaign operations, focusing on driving user...
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[Entry Level] Sales and Marketing Specialist
4 weeks ago
Singapur, Singapore Polo Marketing Group Full time(Entry Level) Sales and Marketing Specialist Interested to build a career in Sales and Marketing? We recognise that Sales and Marketing is ubiquitous around the world, playing a crucial role for the development of any industry and company. Understanding that reaching out to people is the forefront of the business, our strategic face-to-face campaigns allows...
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Events Marketing
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Marketing Specialist
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Singapur, Singapore Capco Full timeMarketing Specialist Join to apply for the Marketing Specialist role at Capco. About Capco Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising over 100 global organizations, Capco operates at the intersection of...
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Senior SEO Specialist
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Singapur, Singapore AIA APAC Full timeAt AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing,...
