CLS Marketing Head, Lab Solutions APJ

2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. At Siemens Healthineers, our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Our broad portfolio includes enterprise imaging IT, AI-powered decision support, as well as eHealth and patient engagement solutions. It comprises business intelligence, performance management tools and tele operations solutions, innovative cardiology IT, digital pathology as well as diagnostics IT and lab automation. Apply now for CLS Marketing Head, Lab Solutions APJ position and you will be responsible for the complete CLS product portfolio, including Instruments and Assays. The role will oversee product line strategy, marketing planning, portfolio management, life cycle management, and promotions. Your Role Marketing Plan: You will be accountable for Lab Solutions CLS product line strategy. Create and execute Marketing Plans that aligns with global and APJ commercial strategy. Product Portfolio Management: You will be responsible for CLS product line (instruments and reagents) launch plan, including marketing strategy, segmentation, value proposition, price positioning, country readiness, material preparation, launch & promotion activities execution. Conduct competitive pricing analysis and coordinate with global and country team to set up and maintain product price. Regularly monitor and analyse Instrument and reagent forecast and achievement to ensure achieving overall business line objectives/metrics. Partner with sales education team to provide sales and business partners training. Work with country team to create Marketing Programs, References and Proof Points. Product Lifecycle Management: You will be responsible for coordinating with countries, the portfolio management and conversion based on regional priorities and aligned with global Product End of life and Sales. Promotions and Communication: You will be responsible for customer experience creation through regional vents/site visits organization with customer focus. Support on Scientific studies and educational programs. Drive white paper / external publication. Work closely with Marketing Communications team to drive multi-layer market awareness campaign and on-going digital promotion activities across APJ. Planning: You will be responsible for MTA (Monthly Target Achievement) and MBR (Monthly Business Review) Revenue Coordination with Market Data and IB deployment. Marketing Plan creation and Promotion Plan activities consolidation. Constant analysis on market trends, competition moves and fast response to market. You will be responsible to represent APJ in all assigned product line related discussion with country / global marketing team. Your Expertise You have strong working knowledge of In Vitro Diagnostics industry, existing industry contacts and the ability to develop relationships within a clinical environment. Knowledge and experience with Healthcare IT solutions is an advantage. You have strategic orientation and a sound understanding of the business and clinical drivers of the APJ Laboratory Diagnostics business are advantageous. You have excellent communications skills and a methodical and structured approach to your career. You drive collaboration across department and different cultural geographies to achieve efficient marketing outcome supporting CLS profitable growth ambition. You have the ability to promote Siemens Healthineers solutions within a clinical environment will also underpin the success within this position. You have tertiary qualifications in Laboratory Medicine as well as relevant clinical or industry experience and have experience in a senior position either within the clinical environment or within business. To find out more about the specific business, have a look at Who we are We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. How we work When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Siemens Healthineers’ recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated. 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