SEO Team Lead
3 weeks ago
About the Role OOm is a Premier Google Partner and Meta Business Partner, ranking among the top 3% of Google Partners in Singapore. As we expand across Singapore, the Philippines, China, and Hong Kong, the SEO Team Lead plays a mission‑critical role in driving client success, revenue growth, and team development. The SEO Team Lead oversees a full team of SEO Account Managers and SEO Associates, ensuring the team consistently delivers high-quality work, hits renewal and upsell targets, and upholds OOm’s standards in SEO, GEO, AI-driven search, and client management. This is a leadership role, ideal for someone who is strong in SEO strategy, communication, coaching, and performance management. Key Responsibilities 1. Revenue, Renewals & Pipeline Ownership As Team Lead, you are accountable for the full revenue performance of your team: Drive renewal targets , revenue retention, and extra revenue growth for all accounts under your team. Conduct weekly projection reviews on: renewal likelihood forecasted closure dates expected renewal value pipeline health Review each AM’s quarterly pipeline and ensure strategies are clearly defined. Identify at‑risk accounts early and implement corrective action plans. Support renewal meetings, escalations and major QBRs. 2. Leadership, Coaching & People Management You are the primary leader responsible for: Managing the performance of SEO Account Managers and SEO Associates. Conducting weekly team coaching sessions covering: SEO strategy GEO optimisation Technical SEO issues Client communication Handling difficult situations Presentation and reporting Running monthly 1:1 check‑ins to monitor morale, confidence, workload, and capability gaps. Conducting quarterly performance reviews : Competency assessment KPI reviewGrowth plans Promotion readiness 3. Training & Capability Building Team Leads are responsible for shaping the technical and strategic strength of their pod: Develop and deliver structured training for AMs and Associates. Oversee Associate’s progression. Train the team in: Technical audits On‑page optimisation Content strategy planning AI + GEO optimisation Website QA Building performance review decks Keyword research Build SOPs, frameworks, and templates to standardise delivery. 4. Quality Assurance & Strategy Approval Team Leads maintain the quality of all deliverables: Review and approve: Technical audits SEO & GEO strategy decks Keyword research Content strategies Monthly performance reports Ensure accuracy, clarity, data integrity, and client-focused recommendations. Maintain quality consistency across different AMs. Conduct spot checks to ensure no deliverable is sent out incorrectly. 5. Client Relationship & Escalation Management Team Leads step in when expertise is needed: Support AMs on high-level calls (renewals, escalations, quarterly campaign performance reviews). Step into client meetings when: Performance concerns arise A client becomes unresponsive A renewal is high-stakes Help AMs manage complex issues such as: Technical SEO conflicts Platform limitations Client expectations Strategy misalignment Build and maintain senior-level trust with key clients. 6. Product Knowledge, AI & GEO Readiness Team Leads must be experts in: SEO (on-page, off-page, technical) GEO optimisation Google AI Overview behaviour GA4, GSC, Ahrefs OOm’s internal SEO & GEO AI tools SERP interpretation and algorithm update analysis You guide the team in applying updated best practices, especially in AI Mode environments. 7. Recruitment & Talent Development Participate in interviews for AM and Associate candidates. Help evaluate test assignments and cultural fit. Create structured training plans for new hires. Groom the pipeline of future team leads and senior specialists. What We’re Looking For At least 4–5 years of SEO/digital marketing experience Minimum 1–2 years managing or mentoring a team Strong technical SEO knowledge Strong understanding of generative search and GEO optimisation Excellent communication and client-facing skills Strong judgment and decision-making under pressure Solid presentation skills with data-driven storytelling Highly organised, structured, and capable of managing multiple priorities Strong interpersonal skills that foster trust and respect Experience with CMS platforms (WordPress, Shopify, Wix & More) Why Join OOm Leadership role with real ownership of a team and portfolio. Work with a passionate, collaborative, and high-performing SEO unit Flexi-work arrangement Competitive salary with attractive incentives Regular internal training and upskilling opportunities Wellness benefits and team activities #J-18808-Ljbffr
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