Growth and Social Media Lead

Growth and Social Media Lead – The MeatMen Channel Role Overview The Growth and Social Media Lead is a digital marketing specialist who manages the strategy, execution, analytics, and growth of @themeatmenchannel across key platforms such as Facebook, Instagram, YouTube and TikTok etc. This role combines social media management, brand stewardship, content creation, ads management and data-driven experimentation to grow followers, subscribers, engagement, and revenue-related outcomes such as branded content, classes, and events. You are the gatekeeper of all content that goes out on @themeatmenchannel and a key partner to internal teams and external creators. You also need to like food. Key Responsibilities 1. Growth, Analytics and Experimentation Understand who our followers are, where they come from, and what they care about. Own and report on growth KPIs per platform, and set targets with clear initiatives to achieve them. Build simple dashboards to track performance and turn insights into content and scheduling recommendations. Run A/B tests on key variables (thumbnails, hooks, formats, posting times) and document learnings and recommendations for the team. 2. Social Media Strategy and Brand Stewardship Map and optimise follower funnels from reach to website, recipes and in-person activations. Develop and execute a cross-platform content and growth strategy for @themeatmenchannel. Own the content calendar across editorial content, client campaigns and key initiatives. Act as brand guardian for all outgoing content and collaborate with internal teams to turn business goals into content and distribution plans. 3. Content Creation and Production Review and approve daily content, including hero content and cutdowns, captions, and copy. Ideate, storyboard, and produce content weekly for both editorial and client projects, managing timelines and deliverables. Create self-shot and edited short-form content using tools like Canva and CapCut when needed. Work with external talents such as creators, influencers, and freelancers to deliver high-quality assets. Lead 3–4 editorial productions as a producer every month 4. Platform, Community and Paid Management Oversee day-to-day management of key platforms (Facebook, YouTube, Instagram, TikTok, etc.) Handle key comments/DMs and drive community initiatives like prompts, polls, Q&A and lives. Develop recurring series and content pillars that encourage binge-watching and repeat visits. Plan, manage and optimise paid campaigns and ad spend to maximise growth and performance. Produce post-campaign reports for client content according to PM/BD timelines, including insights and recommendations. 5. Classes, Events and Strategic Alignment Turn content into on-ground activations like cooking classes, meet-and-greets and private meal sessions. Work with leadership to align channel growth with revenue goals (branded content, classes, events). Share monthly/quarterly growth insights and forecasts, with clear risks, opportunities and budget recommendations. Help refine internal SOPs to improve efficiency and quality across content and social workflows. What Your Week Looks Like Daily Review and approve content and copy. Oversee hero content and cutdowns. Coordinate with internal teams on editorial and client deliverables. Create or guide self-made reels/short-form content, where relevant Weekly Content ideation, storyboarding, and production planning. Platform management, posting (where needed), and community responses. Ongoing ad spend management and optimisation. Monthly / Quarterly Produce editorial content as producer (3–4x per month). Prepare client reports and internal performance summaries. Review dashboards and analytics, share insights, and refine strategy and SOPs. Requirements Must-have : Genuine passion for food, cooking, and food culture. Strong social media understanding across major platforms (Facebook, YouTube, Instagram, TikTok; bonus if familiar with XiaoHongShu and Pinterest). Certificate or demonstrable skills in analytics (basic/intermediate; advanced is a plus), comfortable working with numbers and dashboards. Diploma or Degree in Marketing, Communications, Media, Business, or related field (or equivalent relevant experience). Experience running paid social media campaigns and understanding of key performance metrics. Working knowledge of SEO and/or social SEO (titles, descriptions, tags, search intent for videos and articles). Strong creative and storytelling skills, especially in short-form video and social-first content. Proficiency in Canva and CapCut (or similar design and video editing tools). Excellent project management and communication skills; comfortable coordinating internal teams and external partners. Nice-to-have : Experience with influencer/creator partnerships and talent management. Experience in a food, lifestyle, or media brand or agency environment. Familiarity with basic performance marketing concepts and marketing funnels. Experience supporting events, classes, or other on-ground activations. #J-18808-Ljbffr