Senior Category Manager, Asia
5 days ago
Major Responsibilities
Complete Category / Product Strategy and Assortment Plans
- Lead end-to-end new product development and regional product architecture for the responsible brand(s), from consumer insight identification to market launch, including product marketing support, pricing structure and inventory planning.
- Identify consumer needs, market gaps and value requirements to drive meaningful product innovation aligned with brand philosophy and commercial objectives
- Facilitate proper guidance to individual countries / markets to build their efficient line‑up based on local requirements, dynamics, competition landscape and business opportunities.
- Explore new product opportunities for the brand(s) based on market understanding, future growth, supported by strong commercial rational and consistent with brand philosophy.
- Provide timely product marketing support and visual merchandising inputs to markets.
APAC Markets Intelligence & Competition Mapping
- To keep an eye on competition. Ensure the product offering is better / competitive vs. competitions in all aspects to drive increased market share and maintain absolute leadership.
- Build a robust information exchange platform with markets / countries teams to gain strong understanding of their challenges / market gaps / competition activities and insights.
- Strategize and adapt overall brand development. Implement effective plan to grow the brand in desirable direction to strive for the commercial success for the brand.
Driving Brand’s Financial KPIs
- Work with markets / countries to drive brand top line and profitability in APAC Region.
- Monitor overall inventory levels and sell‑thru performance of countries to plan and forecast.
Cross Regions / Countries / Department Partnership
- Proactively partner with regional teams and markets through strong communication and collaboration to understand assortment plans, market initiatives and ensure effective execution across APAC.
- Regularly keep in touch and gather feedback from local markets / countries and monitor the status and effectiveness of implementation and work on solution for any gaps.
- Share Best Practices from Local Markets / Countries and Other Regions with rest of countries for faster learning and tap new opportunities.
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