Vice President, Digital Cards

3 weeks ago


Singapur, Singapore DBS Bank Full time

Vice President, Digital Cards & Loans Acquisition Lead, Consumer Banking Group Join to apply for the Vice President, Digital Cards & Loans Acquisition Lead, Consumer Banking Group role at DBS Bank 5 days ago Be among the first 25 applicants As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you. This position will be instrumental in executing and refining the acquisition strategies for DBS Credit cards and unsecured personal loans business in Singapore, leveraging data-driven insights and innovative approaches to achieve significant market share growth and enhance customer lifetime value. You will be responsible for leading key initiatives, optimizing channels, and collaborating across diverse teams to deliver exceptional results. Responsibilities Contribution to the definition and implementation of the end-to-end acquisition strategy for DBS’s suite of cards and unsecured loan products Deliver on annual acquisition volume targets, market share growth, and customer quality metrics Oversee and optimize acquisition efforts across a diverse range of integrated channels, including key aggregator partnerships, DBS mobile applications, proprietary online platforms, owned media, social media, and strategic external partners Work with Credit Management to optimize credit approval and rules to improve approval rates and customer experience Drive acquisition through integrated channels & partnerships: aggregator partnerships, external paid media, DBS mobile apps, online platforms, owned media, social media, and strategic partners Champion and own cross-sell initiatives across MOB 1–12, aligning early lifecycle monetization with acquisition strategies Work closely with the Digital Banking team to enhance the User Experience (UX) and User Interface (UI) across acquisition funnels, focusing on reducing drop-off rates and improving conversion Analyze and optimize the customer experience from application entry points to approval and post-application status checks Familiarity with various application methods, including digibank, PWeb, and chatbots for certain applications Ensure application journeys comply with applicable risk management and regulatory requirements Requirements Degree holder with at least 8-12 years of relevant working experience in the cards or loans business A customer lifecycle mindset, ensuring the right card or loan is matched to the right customer segment for long-term value Strong grasp of Singapore’s retail financial services landscape and MAS regulations Deep experience in digital acquisition platforms and data-led growth strategies Experience in driving customer onboarding projects as business owner, digitisation, or a similar role in the banking or financial services sector Knowledge of credit card products and regulatory requirements Good analytical and communication skills with ability to manage stakeholders and partnerships Primary Location: Singapore-DBS Asia Central Job: Product Management Schedule: Regular Job Type: Full-time Job Posting: Nov 20, 2025, 2:01:44 PM #J-18808-Ljbffr


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