MarTech Business Analyst, Manager

What the role is:

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore's position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. For more information on EDB, please visit

About the team and role

EDB's Brand, Marketing and Communications (BMC) team spearheads EDB's efforts in brand management, digital engagement, content marketing, events, and partnerships to establish Singapore as a trusted location for international investments.

We are seeking a highly driven and experienced Business Analyst (ICT Systems) to join our BMC team, where you'll play a critical role in translating business requirements into secure, scalable, and sustainable IT solutions that enhance our digital marketing capabilities and ultimately support EDB's mission to foster economic growth and development.

In this role, you will serve as the vital bridge between our marketing stakeholders and IT teams, conducting thorough requirements analysis, evaluating current state processes and marketing technology tools to design future state solutions that align with business objectives while meeting stringent security and governance standards.

You\'ll work closely with Content Marketing, Integrated Campaigns, Brand teams, and the IT Division to assess, recommend, and implement technology solutions that optimise digital customer journeys and support data-driven marketing initiatives.

The ideal candidate excels at translating complex business needs into precise technical specifications, has a passion for marketing technology ecosystems, and is skilled at managing stakeholders across diverse teams.

The position reports to the AVP of Digital Marketing.

Key Responsibilities

Business Analysis and Requirements Management

• Facilitate and document business requirements gathering through stakeholder interviews, and workshops
• Evaluate and recommend ICT solutions that best address organisational needs
• Prioritise product backlog and enhancements based on business value and technical constraints
• Contribute to the development of functional and design specifications
• Support smooth deployment, adoption and operations of solutions
• Analyse impact of requested changes during operations and maintenance phase
• Collaborate with developers for technical problem resolution

Technical Support and System Administration

• Assist in platform setup and maintenance activities
• Support feasibility studies and impact analysis for new tools and platforms
• Provide day-to-day system administration support
• Assist in troubleshooting and resolution of technical issues
• Support system testing of new features and capabilities
• Analyse system integration points and data requirements

Stakeholder Management

• Manage stakeholder expectations and facilitate communication between business users and technical teams
• Present technical solutions in business-friendly terms
• Coordinate with vendors for technical implementations
• Support users with technical queries and provide guidance for self-help
• Assist in documentation of system changes and new features

Compliance and Security Support

Support the Business Platform Owner with:

• Data requirements gathering and identifying potential risks associated with IT changes
• Documenting security assessments for new features or system changes and access reviews
• Coordinating security testing activities
• Process documentation and system information

Required Qualifications and Skills

• Bachelor\'s degree in Information Technology, Computer Science, or related discipline
• Minimum 3-5 years of experience in business analysis for ICT systems
• Excellent analytical and problem-solving skills
• Strong communication and stakeholder management abilities
• Experience in requirements gathering and documentation
• Knowledge of IT security principles and compliance requirements
• Familiarity with system testing and quality assurance practices

Desired Experience

• Ideally, experience or functional knowledge of martech platforms and automation workflows, such as:
• • CDP or Personalisation Engines (e.g. Salesforce Data Cloud, Braze, Insider or equivalent)
  • CMS platforms (e.g. Adobe Experience Manager)
  • Tag managers (e.g. Google Tag Manager)
  • Data privacy and governance software (e.g. Onetrust)
• Knowledge of government ICT governance processes is preferred
• Knowledge of AI search landscape is preferred
• Background in technical documentation and specification writing

EDB is the lead government agency responsible for planning & executing strategies to enhance Singapore\'s position as a global business centre and grow the Singapore Economy. We dream, design and deliver solutions that create value for investors and companies in Singapore. Through that, we attract economic opportunities and jobs for the people of Singapore and help shape our country\'s economic future.