User Growth

4 days ago

Singapur, Singapore AliExpress Full time

Company Overview: Tmall Taobao World, a division of Alibaba International Digital Commerce Group, is dedicated to enhancing the experience for international Taobao users, making it easier for global consumers to access high-quality Chinese goods. Backed by Alibaba’s powerful technology and robust supply chain, Singapore & Thailand team of Tmall Taobao World focuses on local consumer operations, gaining insights into the unique needs of Thai consumers to better serve the market.

We are seeking a Marketing team members who is passionate about e-commerce and consumer marketing, with a deep understanding of the Singapore and Thailand market. This role will be responsible for managing both online and offline marketing efforts to drive Taobao usage and brands. You will work cross-functionally with product, operations, data, and regional user growth and marketing teams to implement full-funnel strategies and scalable campaigns focused on growth.

Key responsibilities include:

  1. User Growth Strategy & Execution: Develop and execute user acquisition and retention strategy, continuously A/B test creative, channels, and landing experiences to improve performance.
  2. Performance & Growth Analytics: Track, analyze, and report KPIs related to user acquisition cost (CAC), retention, LTV, ROI, and conversion rates.
  3. Marketing Campaigns & Promotions: Plan and execute marketing campaigns (e.g., 11.11, 6.18) with relevant positioning and offers to drive GMV and user growth
  4. Collaborate with KOLs, media agencies, and partners to amplify brand visibility and user conversion.
  5. Work with product and data teams to optimize user funnels and reduce churn.

Qualifications:

  1. Bachelor's degree in Marketing, Business, Communications, or a related field.
  2. 3–7 years of experience in digital marketing, growth, or e-commerce
  3. Passion for data, experimentation, and user-centric marketing.
  4. Familiarity with social media platforms, KOL/influencer marketing, and local media planning.
  5. Ability to operate in a fast-paced, cross-cultural, and matrix environment.
  6. Fluency in English and Mandarin is preferred (to liaise with China-based teams).
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