Senior Director, Regional Marketing

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The Senior Director, Regional Marketing & eCommerce – Asia Pacific (APACx) is the regional business strategist for Marketing and eCommerce performance across Hilton’s Asia Pacific markets outside Greater China. This leader sets the discipline strategy, operating model, growth priorities and performance standards that help markets, hotels and ownership groups capture demand, grow direct and digital revenue, and improve the return on marketing investment.

You will be the voice of the business, the region and the customer—turning consumer insight, market context and business performance into clear priorities across multiple markets. In partnership with Marketing, Loyalty and other regional teams, you will ensure local needs and market nuances inform integrated, omnichannel strategies that strengthen demand, revenue, market share, customer engagement and loyalty. You will connect the right audiences to the right channels and experiences, while enabling markets to make faster, more effective and commercially accountable decisions.

As the primary regional marketing and digital performance expert, you will build trusted relationships across Operations, Commercial, Brand Support, Development and other enterprise functions. You will represent the discipline with senior stakeholders, strengthen collaboration across markets and establish a culture of accountability, learning and continuous improvement—ultimately driving stronger revenue and channel performance across the region.

You have these minimum qualifications:

• Bachelor's degree in Marketing, Business, Communications, Economics, Analytics or a related field.

• 12+ years of progressive experience in regional, international or global marketing, digital commerce, eCommerce, revenue growth or a closely related commercial discipline.

• At least 5 years leading multi-market teams, cross-functional teams or complex regional programs in a matrixed multinational organization.

• Proven experience setting strategy and improving business performance across multiple markets, brands, channels or customer segments.

• Strong understanding of eCommerce and digital performance levers, including demand generation, conversion, acquisition efficiency, channel mix, marketplaces or direct-to-consumer models.

• Demonstrated financial and analytical capability, including forecasting, investment prioritization, performance measurement, business cases and translating data into decisions.

• Experience influencing senior leaders, owners, franchisees, agencies and market teams without relying solely on direct authority.

• Ability to travel approximately 25% across APAC and internationally.

It would be useful if you have:

• Experience in hospitality, travel, consumer, retail, marketplace or another multi-brand, multi-market business.

• Experience operating across a franchise, owner, partner or distributed-market model.

• Experience with experimentation, incrementality, marketing mix, media effectiveness, CRM performance or advanced commercial analytics.

• An MBA or advanced degree in Marketing, Business, Analytics or a related discipline.

Your role is important, and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Own the APACx Marketing and eCommerce performance strategy, translating enterprise and area priorities into market-level growth plans, targets, investment choices and clear accountability.

• Lead regional performance management across direct, digital and other demand-capture channels, using revenue, conversi