Online Marketing Specialist, Regional Brand

4 days ago

Singapur, Singapore Shopee Full time

About The Team

Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.

Note: Your final placement will be dependent on your knowledge, skills and experience after the team’s evaluation.

Job Description
  • Assist in designing, planning, and managing online marketing campaigns across various digital platforms
  • Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
  • Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
  • Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
  • Explore new ways of engaging customers through testing and refining marketing initiatives
  • Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
  • Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
  • Stay updated on the latest digital marketing trends and practices
Requirements
  • Bachelor’s degree in business, marketing, analytics, or other relevant quantitative fields
  • Strong analytical skills and proficiency in Excel
  • Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
  • Ability to analyse data and communicate insights in a clear and structured manner
  • Good teamwork and stakeholder management skills
  • Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
  • Prior internship or project experience in online marketing is a plus
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