Marketing Executive

4 days ago

Singapur, Singapore KINDERLAND INTERNATIONAL EDUCATION PTE. LTD. Full time

Are you passionate about education, branding, and communications? Join Kinderland International Education, a leading provider of quality infant care and bilingual preschool education, where you will be a driving force behind ELFA Preschool's marketing and branding efforts.

Your key responsibilities include:

Marketing & Communications

  • Develop, implement, and manage marketing strategies and budgets.
  • Plan and execute campaigns including open houses, exhibitions, webinars, and fundraising events.
  • Manage digital marketing (SEO, SEM, SMM), media buying, and agency coordination.
  • Support enrolment through referral programmes, workshops, and corporate tie-ups.

Branding & Content

  • Ensure brand consistency across marketing and centre visuals.
  • Propose and manage signage and centre branding (indoor/outdoor).
  • Review and curate engaging content for social media and print materials.
  • Support event photography and videography.

Market Research

  • Conduct competitor analysis and market surveys.
  • Share insights to enhance product positioning and enrolment strategies.

Preschool Environment Enhancement

  • Collaborate with the curriculum team to design stimulating classroom and outdoor learning environments.
  • Create and maintain display/set-up manuals and visual guides.
  • Audit centres to ensure alignment with corporate and brand standards.

Event & Project Support

  • Assist in major events (e.g., brand days, graduation concerts).
  • Coordinate student competitions in areas such as Mandarin, art, and drama.
What We’re Looking For
  • Diploma or Degree in Marketing, Mass Communications, Business, or related field.
  • At least 3 years of experience in marketing or branding. Experience in the education industry is a plus.
  • Strong project management and creative skills.
  • Proficient in social media, basic design tools, and content writing.
  • A team player with a keen eye for aesthetics and detail.
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