Digital Analytics Lead

Digital Analytics Lead at StarHub You will be responsible for leading the analysis of all digital data to provide actionable insights that drive business decisions and improve performance across StarHub’s digital platforms (Website, Online Store / eShop, App, Chatbot). You will collaborate closely with stakeholders from Consumer Business Group to derive data-based strategies to optimize user experience, marketing campaigns, and overall business outcomes. Responsibilities Lead Digital Analytics practice and Centre of Expertise within Digital department; defining how to support all digital data & analytics needs for the team, reporting framework and best tools & technologies to support business strategy. Develop and implement data-driven strategies to improve KPIs such as digital sales, digital customer self-service & engagement via the App and deflection of offline support channels to AI-assistant chatbot. Provide insightful analysis with actionable recommendations to the business leadership team to increase online sales share through optimisation of ecommerce funnel conversion rate and identify opportunities for growth. Design, publish and maintain analytical reports & framework for performance monitoring; ensure digital metrics linked to business goals are available to cross-functional teams, standardising reporting across the organisation. Build dashboards to report on end-to-end user flow across touchpoints, combining data across platforms to provide a 360 view of the customer journey. Identify key touchpoints in the customer journey and work with lifecycle and marketing teams to build audience segments for remarketing, cross-selling, upselling, retargeting and churn reduction. Manage the selection and implementation of digital tools and strategies, including analytics solutions (Adobe Analytics, GA4), MMPs, A/B testing platforms, tag management systems, and CDPs to drive business goals. Translate business requirements into analytics tagging specifications across digital touchpoints including website, online store, mobile app, rewards portal and other integrated platforms. Collaborate with system integrators, web and app developers to ensure analytics tracking is implemented and tested before deployment. Work with the digital marketing team to develop the media tagging framework and SOP to ensure all paid, owned and earned traffic is tracked, attributed and optimised. Manage and mentor a team of digital analysts, fostering a data-driven culture and ensuring the team's success in delivering insights. Qualifications Degree in Business (Analytics), Communications, Marketing, or related field. More than 5-7 years of experience in digital analytics, ecommerce data reporting with business analysis preferred. Must have proficiency in Adobe Analytics Nice to have: proficiency in Braze, Firebase, Appsflyer, Tableau, Google Tag Manager, AB testing tools and other web & analytics tools Good understanding of website & mobile app UX design, taxonomy design and database management Independent self-starter who works well in a fast-paced, dynamic, team-oriented environment with a strong passion for data/web marketing performance reporting and optimization Able to meet aggressive deadlines with minimum supervision Efficient stakeholder management Experience supervising direct reports, managing their workload and deliveries Seniority level Mid-Senior level Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Telecommunications Referrals increase your chances of interviewing at StarHub. #J-18808-Ljbffr