Marketing Manager

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About Zenyum

Zenyum is one of Asia’s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual. We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores. We are backed by some of the world’s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more. Join us in our mission to spread smiles across Asia

Job Descriptions

Lead Zenyum Singapore’s integrated marketing engine, combining content marketing, offline activations and brand building to strengthen our position as the most loved Smile Cosmetics brand in Singapore. Based out of Singapore, you will own the full spectrum of marketing activities—from digital acquisition to offline experiences—ensuring that every touchpoint delivers smiles and drives growth.

Do you thrive in fast-paced environments, enjoy the freedom to experiment, and want to scale a regional brand from Singapore to the world? If the answer is YES, let’s chat.

Responsibilities

• Growth
  • Translate marketing strategy into localised channel plans to consistently deliver monthly targets.
  • Strengthen organic levers (SEO, CRM, social, partnerships) while diversifying acquisition channels.
  • Drive rigorous testing and funnel optimisation to maximise ROAS and reduce CAC.
• Brand Building
  • Build brand recall through integrated campaigns across KOLs, content marketing, PR, CRM, and paid media.
  • Collaborate with creative teams to ensure consistent brand storytelling across all touchpoints.
• Offline Marketing
  • Lead offline initiatives (e.g., pop-up activations) to generate awareness and customer acquisition.
  • Integrate offline experiences seamlessly with online campaigns to reinforce brand presence.
• Cross-Functional Leadership
  • Partner closely with HQ and the global VP Marketing to align business and marketing objectives.
  • Work with local Sales Ops, Partnerships, and Sales teams to ensure seamless execution across the funnel.
  • Mentor and grow junior marketers, fostering a culture of ownership, data-driven decision-making, and creativity.
• Analytics
  • Monitor performance KPIs, consumer insights, and competitive benchmarks to guide marketing investments.
  • Prepare and present marketing performance reports to leadership, highlighting risks, opportunities, and recommendations.

You're a fit for this role, if you:

• 5+ years of marketing experience, ideally in high-growth consumer brands (FMCG, e-commerce, health/beauty).
• Proven track record in end-to-end integrated marketing planning and flawless execution, with a strong grasp of both online and offline activations.
• Entrepreneurial mindset—comfortable with ambiguity, experimentation, and moving fast.
• Data-driven, with excellent analytical and problem-solving skills.
• Strong stakeholder management and communication skills, both internally and externally.
• Experience leading a team is a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Retail

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