Creative Strategy Director

3 weeks ago


Singapur, Singapore SECOND TALENT SG PTE. LTD. Full time

Join a multi-award-winning digital marketing agency (established 2016) that specializes in high-impact influencer marketing. Leveraging a patented management system and extensive creator data, we connect brands with a global network of millions of influencers to drive measurable results. We maintain a stellar reputation in the industry, underscored by consistent recognition as the top agency in our specialty. Responsibilities This leader will architect and lead the agency's creative strategy function, focusing on integrating brand strategy, creative concepting, and cultural insight into groundbreaking campaigns. Strategic Leadership: Frame and define the creative strategy approach, bridging Business Development, Account Management, and Influencer Community teams to ensure seamless campaign execution. Creative Campaign Architecture: Lead the development of influence-led ideas where creators are central to the core creative concept, moving beyond treating influencers as mere media placements. Pitch & Storytelling Excellence: Elevate the agency’s pitch-win rate by developing compelling deck narratives, client-facing presentations, and strong storytelling that showcase strategic thinking. Framework Development: Design and implement a new, comprehensive Creative Strategy framework that is adopted across all internal teams to standardize and scale our approach. Team Coaching & Mentorship: Serve as a High EQ coach to mentor Account Managers and Curators, developing their capability to become strategic storytellers and creative thinkers. Cultural Insight: Maintain fluency in cultural and social trends to ensure campaigns drive not just business results but also significant cultural impact. Thought Leadership: Strengthen the agency’s external reputation by delivering flagship campaigns that redefine influence-led creativity and establish the agency as a thought leader. What We're Looking for: Experience: 8–15 years of progressive experience in creative strategy, brand strategy, or integrated marketing. Agency Type: Background from social-first or hybrid creative agencies (e.g., BBH, Virtue, We Are Social, etc.) where rapid, culturally relevant creative is key. Influence Expertise: A proven record of successful campaigns where influencers were demonstrably central to the creative idea, not an afterthought. Core Skills: Exceptional abilities in storytelling, presentation, and cross-functional leadership across business development, client management, and community teams. Personality & Leadership DNA Mindset: A Visionary but grounded approach, capable of balancing big ideas with practical execution and executional empathy. Collaboration: A Collaborative and ego-free style, focused on building new capabilities and mentoring teams to think more strategically and creatively. Cultural Curiosity: Possesses a genuine culturally curious nature, living and breathing audience trends and digital behavior. #J-18808-Ljbffr



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