Director of Overseas Brand Communication

Head of Overseas Brand Communication Job Responsibilities Be responsible for formulating the medium‑to‑long‑term operation strategy and communication plan of overseas brands, clarifying brand positioning, core values and communication directions, outputting adaptive brand operation strategies combined with the characteristics of different overseas regional markets, and ensuring the continuous improvement of the brand's influence in overseas markets. Coordinate the management of overseas brand image, standardise the application of the brand's Visual Identity System (VI) in overseas markets, including unified brand presentation in scenarios such as product packaging, promotional materials, offline stores, and online platforms, and maintain the consistency and professionalism of the brand image. Lead the planning and implementation of overseas brand communication plans, covering multiple dimensions such as content communication, media communication, public relations communication, and event marketing, create influential brand communication events, and enhance the brand's popularity and reputation in overseas markets. Be responsible for building the overseas brand content ecosystem, leading the creation and output of multilingual brand content, including brand stories, product interpretations, industry insights, user cases, etc., to adapt to the content needs of different communication channels such as overseas social media, official websites, and industry media. Coordinate the brand operation of overseas social media platforms (such as Facebook, Instagram, TikTok, LinkedIn, etc.), formulate platform operation strategies, be responsible for content publishing, fan interaction, topic operation, event planning, etc., and enhance brand social influence and user stickiness. Be responsible for maintaining overseas brand public relations, connecting with overseas mainstream media, industry media, KOL/KOC, chambers of commerce and other resources, building a diversified brand communication network, promoting the wide dissemination of positive brand information, and handling brand‑related public opinion in overseas markets. Conduct overseas brand market research, analyse competitors' brand operation strategies and communication dynamics, monitor brand volume, user reputation and communication effects in overseas markets, regularly output brand operation and communication analysis reports, put forward strategy optimisation suggestions and promote their implementation. Coordinate relevant overseas teams such as marketing, investment promotion, and sales, promote the in‑depth integration of brand operation and business development, ensure that brand strategies are consistent with business goals, and enhance the enabling role of brands in business growth. Establish and lead the overseas brand operation and communication team, formulate team training plans and performance appraisal systems, improve the professional capabilities and project execution capabilities of team members, and build an efficient brand operation and communication team. Other tasks assigned by leadership. Job Requirements Bachelor's degree or above, major in Marketing, Communication, Advertising, Brand Management is preferred; with more than 5 years of relevant work experience in overseas brand operation and brand communication, and those with successful cases of complete overseas brand building or communication projects are preferred. Familiar with the brand ecosystem, communication environment, user preferences and industry rules of major overseas markets (such as Southeast Asia), with keen brand insight and strategic thinking. Possess solid theoretical knowledge and practical experience in brand operation and communication, be able to independently formulate overseas brand operation strategies, communication plans and specific implementation plans, and proficiently master core skills such as content creation, social media operation and public relations communication. Possess excellent cross‑cultural communication skills and copywriting ability, be able to use English as the working language proficiently, and those with multilingual brand content writing or review ability (such as Spanish, French, Arabic, etc.) are preferred. Have rich overseas brand communication resources, including overseas media, KOL/KOC, public relations agencies, industry partners, etc., and be able to quickly connect resources and promote the implementation of brand communication projects. Possess strong project management ability, team leadership ability and execution ability, be able to coordinate various resources, promote the efficient implementation of brand operation and communication plans, and lead the team to complete brand building goals. Possess good data analysis ability, be able to use data analysis tools to monitor brand communication effects, user behaviour and other data, extract core conclusions, and provide a scientific basis for brand strategy optimisation. Possess good professional quality and pressure resistance, work proactively, have a strong sense of responsibility, be passionate about brand building, and be able to adapt to overseas business trips and a flexible work rhythm. Familiar with relevant laws, regulations and compliance requirements related to overseas brands, have strong risk prevention and control awareness, and be able to effectively avoid potential risks in the process of brand operation and communication. Proficient in using Office software, mainstream overseas social media operation tools, content creation tools and data analysis tools (such as Google Analytics, Sprout Social, etc.) is preferred. #J-18808-Ljbffr