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Manager/ Senior Manager, Digital Marketing
4 weeks ago
What the role is:
The Health Promotion Board's vision is to make Singapore a nation of healthier people.
Come be a part of this journey if you're passionate about creating boundary-pushing work that drives behavioural change.
Be a part of HPB's Digital Marketing (DM) Department, which spearheads the strategic planning, governance and management of digital assets, MarTech systems and platforms, as well as marketing analytics. This position reports to the Assistant Director, Digital Marketing.
What you will be working on:
As a key member of the Digital Marketing Department, your primary areas of focus include, but are not limited to:
• Lead the development and operationalisation of an automated digital content prioritisation and management solution to deliver optimal user experience on the Healthy 365 app.
o Collaborating with cross-functional teams to define business requirements to enable meaningful content and audience targeting, while ensuring alignment with strategic objectives; and
o Partnering with CIOO to evaluate and navigate technical feasibilities, including the development and implementation of the eventual MarTech solution.
• Drive the end-to-end execution of existing manual content prioritisation workflows, including content scoring, scheduling, calendar management, and escalation of exceptions in accordance with established SOPs.
• Secretariat duties for a cross-matrix workgroup within HPB to support the delivery of personalised digital content on the Healthy 365 app.
• Other MarTech projects-related duties, including managing system/feature governance and development, managing the development and deployment of user surveys, content audits, data analytics, content deployment and optimisation.
• Other procurement and budget management-related duties
What we are looking for:
Join us if you are a self-motivated individual, with a passion for digital marketing, content management and marketing technology. You should have at least 5-7 years of relevant experience, ideally with a proven track record in digital marketing/content management, including familiarity with marketing automation solutions and content management systems. You should also enjoy working in a highly matrixed, fluid and fast-paced environment, and possess:
• Strong project management, budget management and presentation skills;
• Meticulous attention to details, be results-oriented and have the ability to multi-task;
• A demonstrated ability to manage ambiguity, navigate complexity and perform under pressure;
• Excellent written and verbal communication, and interpersonal skills to effectively drive collaboration across internal and external matrix teams;
• A good command of the English language.;
Candidates with relevant qualifications or experience in Digital Marketing/MarTech, Business, Marketing Communications or a related field will be considered.
About Health Promotion Board
Established in 2001, the Health Promotion Board's (HPB) vision is to build a nation of healthy people.We aim to empower residents in Singapore to attain optimal health, increase the quality and years of healthy life, and prevent illnesses, disability and premature death.To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment in Singapore where healthy lifestyle options are available and accessible for healthy living every day.
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