Regional Director, Marketing Strategy

Overview

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• Marketing Strategy & Planning (35%): Develop and lead the B2B regional marketing strategy and plan—ensuring alignment with regional business goals, stakeholder priorities, and commercial growth opportunities. Own the creation and evolution of annual and quarterly marketing plans that reflect shifting business needs and market dynamics. Lead quarterly and annual planning cycles across the region—coordinating with in-country and regional business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to prioritize and plan workstreams across shared capability resources. Serve as a key partner to regional executives, sales, and business development leads—surfacing marketing needs and ensuring global capability teams have the context required to develop fit-for-purpose materials. Act as a connector between business stakeholders and global marketing teams to support forward planning, regional prioritization, and effective resource allocation. Ensure regional marketing strategies and plans align with global marketing priorities—adapting for local relevance while staying consistent with how we show up and communicate in the market. Maintain visibility into marketing activity and performance across the region—providing strategic input, market context, and local implementation coordination where needed.
• Regional Insights & Expertise (10%): Help gather, shape, and apply marketing-relevant insights across key European markets—supporting strategic planning, content development, and localization with deep regional context. Serve as a subject matter expert and regional lead when marketing-related research is conducted—helping guide scope, validate assumptions, and ensure outputs reflect local market realities. Support in-region research and insight-gathering related to consumer behavior and market dynamics—particularly where findings inform go-to-market strategy and Growth Marketing activity. Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements—providing critical context to global teams to help ensure messaging, content, and delivery are regionally appropriate. Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets—and use that insight to guide how Assurant shows up and positions itself in the market.
• Sales Enablement & Strategic Positioning (20%): Serve as the voice of the region in the planning and development of B2B sales materials—partnering with global capability teams to ensure content reflects market dynamics, commercial goals, and competitive context. Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation. Provide regional input into high-impact sales opportunities, including RFPs—ensuring messaging and positioning reflect the market landscape and resonate with target audiences. Leverage sales enablement tools to track usage and engagement—using those insights to guide ongoing refinement of sales content and tools. Support regional industry engagement efforts—partnering with country leads and commercial teams to guide Assurant’s presence at key conferences, forums, and trade associations.
• Marketing Execution & Delivery (20%): Oversee regional execution of marketing plans—ensuring readiness across countries, and coordinating localization and regulatory needs. Lead coordination between regional marketers and global marketing teams—supporting adaptation, rollout, and asset deployment. Ensure country marketers are resourced and enabled to deliver local plans with quality, speed, and consistency. Monitor marketing activity across markets to identify gaps, risks, or opportunities for improvement.
• Go-to-Market Support & Client Growth - B2B2C (15%): Act as a liaison between Growth Marketing and local market teams to support execution readiness. Coordinate inputs across local functions (e.g., compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant. Help shape local rollout plans, timing, and client engagement approach in partnership with local teams. Support content adaptation, legal review, and deployment coordination for B2B2C efforts.

• Director

• Full-time

• Marketing and Sales

• Insurance and Consumer Services

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