Customer Marketing Specialist

Customer Marketing Specialist - GTR & APAC

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

At Brown-Forman Global Travel Retail, we are driven by a single ambition: to be 'Nothing Better in the Market.' We don’t just sell spirits; we enrich the journeys of travelers worldwide by creating elevated brand experiences.

You'll be joining a team of passionate leaders who own the dynamic travel retail channel—a unique space where our brands truly shine. We are looking for collaborators who can connect with affluent global shoppers and build the future of luxury spirit experiences at a global scale.

Meaningful Work From Day One

Support the Travel Retail Customers across China, and when required South Korea and Singapore, reporting to the APAC Customer Marketing Manager by executing promotions that leverage key channel strategies, increase travelers demand, strengthen customer relationships and grow our brands within the region.

Be responsible for coordinating the promotional and merchandising initiatives for Brown-Forman across the different TR channels.

The Customer Marketing Specialist is responsible for ensuring promotions meet brands’ goals and regional objectives, are on time, stay within budget and are aligned with local markets when applicable.

What You Can Expect

• Implement the Marketing and Promotional Planning

• Timely develop and manage the promotional calendars and merchandising activities

• Coordinate point of sale materials and ensure timely delivery within brand spend budget

• Manage permanent visibilities with planograms projects, order merchandising POS for customers

• Manage and track the marketing budgets

• Complete evaluations for all promotions and merchandising activity including sales uplift analysis and cost review using the internal M&E tracker tool (Measurement & Evaluation)

• Plan, activate and review promotional events ensuring they are in line with legal standards

Collaborate & partner with Customers, internal & external partners

• Collaborate with internal and external partners, including the global GTR team. Work with B-F Design, B-F Legal, relevant internal B-F teams, agencies and suppliers to ensure optimal execution.

• Build and maintain relationships with domestic teams to keep up to date on local brand strategies and activity

• Participate in customer meetings

• Assist in sales and marketing Ad-Hoc projects as defined by the GTR Global Marketing team and the APAC Commercial leads. Including trade shows and customer events.

• Initiate and develop second communication channel with customers’ marketing teams

Inform the Customer's digital ecosystem planning

• Lead the planning related to the Customer’s Digital Ecosystem.

• Manage the digital shelf: ensure our brands have a consistent and strong presence on our customers eCom channels.

• Liaise regularly with the GTR Marketing team to ensure the regional Customer Digital action plan is rooted and fully integrated into the broader B-F GTR integrated communication strategies & plans

• Properly measure, evaluate and optimize all digital campaigns

What You Bring to the Table

We are looking for a dynamic and ambitious marketer to join our team. You are a strategic thinker and a flawless executor, passionate about luxury brands and driven to achieve our "Nothing Better in the Market" ambition.

Core Skills & Experience:

Proven Trade or Customer Marketing Experience: A marketer with a background in trade or brand marketing, ideally with a successful track record in the premium spirits or luxury goods industry.

Channel Knowledge: Experience in the international business environment with direct knowledge of the Global Travel Retail channel.

Commercial Acumen: Able to use the full marketing mix to achieve brand and business objectives.

Agency Management: Demonstrated ability to manage outside agency partners to deliver exceptional work that meets brand standards and business goals.

Analytical Skills: Strong analytical skills with proficiency in Excel/Google Sheets and the ability to quickly master industry tools like Paxsmart and IWSR.

Languages: English and Chinese fluency; other languages are a plus.

Execution & Project Management:

Master of Project Management: Ability to manage a high volume of complex projects simultaneously, ensuring milestones are met on time and on budget.

Cross-Functional Management: History of leading projects requiring collaboration across functions and teams.

Communication & Interpersonal Skills:

Exceptional Communicator: Strong oral and written communication skills in English, with the ability to deliver impactful presentations.

Strong Relationship Builder: Able to develop and maintain effective working relationships with internal and external stakeholders.

Mindset & Personal Attributes:

Curious & Driven: Passion for new knowledge and market trends, with curiosity and a strategic mindset.

Global & Flexible: Willingness to travel internationally and to work flexible hours for a global team.

(For Brown-Forman Internal Candidates) You are fluent in applying the BF Way of Brand Building to all marketing initiatives.

What Makes You Unique

A business & brand Champion – manage through ambiguity and adversity to deliver projects as planned with support from other functions within the organization.

A great Collaborator – Building productive internal & external relationships with a diverse and global audience of stakeholders.

Curious – a quick learner with a lively sense of curiosity, energy and good humor. Strong analytical skills. Excellent attention to detail. Forward thinking and strategic mindset.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.