Senior Executive, Visual Merchandising

Senior Executive, Visual Merchandising & Retail Design (DORS at Design Orchard) DORS at Design Orchard is a leading multi‑label retail destination showcasing the nation’s best designers and brands across fashion, lifestyle, art and design. With over 80 brands, DORS is Singapore’s largest physical one‑stop shopping destination for local labels. The newly refreshed concept store in Orchard Road and expanding e‑commerce store connect locals, tourists and corporates to unique collections and experiences. DORS is managed by Singapore Fashion Council (SFC), the official association for the fashion industry in Singapore. Our mission is to create a Vibrant Asian Hub for Responsible Fashion. Career Opportunity / Role Overview: The Senior Executive, Visual Merchandising & Retail Design plays a key role in shaping the in‑store and experiential journey at DORS. This creative and strategic role balances design innovation with commercial objectives. The incumbent will lead the conceptualization, execution, and maintenance of store displays, layouts, and retail environments that elevate brand storytelling, drive sales, and strengthen DORS’ positioning as Singapore’s most exciting design showcase. Key Responsibilities: Plan and execute compelling in‑store displays, floor layouts, and windows to maximize product visibility and customer engagement. Partner with brand partners to co‑create VM displays, optimize space allocation, and ensure storytelling aligns with commercial objectives. Work closely with Store Operations to ensure physical displays and digital installations are cohesive, practical, and customer‑centric. Maintain a consistent brand identity across all visual merchandising and design elements. Retail Design: Conceptualize and execute campaign‑driven retail activations on the shop floor — from thematic installations to immersive storytelling zones. Treat the retail floor as a creative canvas, transforming spaces to reflect seasonal campaigns, cultural moments, and brand collaborations. Design and work with vendors to produce props, backdrops, and experiential set pieces that enhance product storytelling. Collaborate with brand partners to integrate their narratives into DORS’ larger creative vision while ensuring cohesive execution. Work with Retail, Marketing, and Merchandising teams to ensure activations amplify brand discovery and sales impact. Continuously refresh retail displays to maintain novelty and engagement for repeat visitors. Leverage in‑store analytics and customer behaviour data to personalize content and product recommendations. Monitor key performance metrics (e.g., dwell time, engagement, conversion uplift) to refine installations. Partner with analytics and retail teams to translate insights into actionable VM and digital design improvements. Project Management: Lead the rollout of VM and digital experiences across multiple store formats and pop‑ups. Coordinate cross‑functionally with Retail, Ecommerce, Marketing, Merchandising, and external vendors for timely execution. Manage budgets, resources, and timelines to deliver high‑quality visual and digital experiences on schedule. Document processes and create scalable playbooks for future rollouts. Trend Research & Innovation: Stay ahead of global retail, fashion, and design innovation trends focusing on experiential retail and phygital engagement. Benchmark against best‑in‑class retail concepts globally and adapt them for DORS. Pre‑requisites: Bachelor’s degree in Design, Marketing, Retail Management, or related field. 3–5 years of experience in retail design, digital experience, or visual merchandising. Experience with UX/UI tools, data analytics platforms, and digital retail technologies. Excellent interpersonal and project management skills. Prior experience in fashion, lifestyle, or tech‑driven retail brands is a strong advantage. Familiarity with emerging retail tech trends (AR/VR, RFID, AI‑based personalization). If you are passionate about creating cutting‑edge digital retail experiences and have a keen eye for design and technology integration, we want to hear from you. Join our team and help shape the future of in‑store digital experiences in retail. Why Join DORS? Be part of an exciting omni‑channel retail transformation with a strong physical store presence and a growing e‑commerce business. Work in a dynamic environment that supports local designers and innovative retail experiences. Opportunity to play a key role in shaping DORS’ digital future and expanding our reach online. What We Offer: The Singapore Fashion Council platform offers an opportunity to work with a diverse and talented team of innovators and industry leaders. Flexible working arrangements. Access to cutting‑edge technologies and resources. A dynamic, creative and collaborative work environment. The chance to make a meaningful impact on the future of the Fashion‑Tech, Sustainability‑Tech, and Retail‑Tech sectors. Performance‑based annual performance bonus and AWS. Equal Opportunity Employer At Singapore Fashion Council, we are committed to fostering a workplace that values diversity, equity, and inclusion. We believe that creativity and innovation thrive in an environment where diverse perspectives are celebrated. We welcome applicants of all backgrounds, experiences, and identities, including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and socioeconomic status. Our goal is to create an inclusive culture where everyone feels empowered to contribute their unique talents and skills. As an equal opportunity employer, we provide fair and equitable opportunities for all individuals to grow and succeed in the dynamic fashion industry. If you think you are the right fit for the role and wish to be part of the SFC team, we would love to meet you. By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes. To maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up to date. Our Data Protection notice for Job Applicants is attached here: . IMPORTANT We do not collect any of the following: NRIC/FIN or any national identifiers. Photo Date of birth Age Spouse/Family information or any other sensitive personal data that is not required at this stage of job application. Please do NOT include these in your CV/Resume and we reserve the right to delete such data and/or reject any application that contains the above. #J-18808-Ljbffr