Assistant Brand Manager

3 days ago


Singapur, Singapore JACOBS DOUWE EGBERTS Full time
Assistant Brand Manager (1 Year Contract) Job Description
  • Monitor market trends, consumer behaviors, and competitive activities.
  • Leverage relevant consumer/customer insights to develop plans that meet business objectives.
  • Lead the development and implementation of the annual brand plan, aligning with the organization's vision, mission, values, and overall business strategy.
  • Monitor and evaluate the performance and effectiveness of the brand strategy, making adjustments as necessary.
  • Report on marketing campaign performance, assessing KPIs and ROIs.
  • Translate brand elements into actionable plans and go-to-market strategies, ensuring consistency across deployment touchpoints.
  • Manage local product adaptation in line with global/regional guidelines.
  • Oversee external communication activities, including social media, and maintain relationships with local media in accordance with global strategies.
  • Manage the brand advertising and promotion budget to ensure targeted delivery.
Qualifications
  • Bachelor’s degree in Business, Marketing, or related field.
  • 2-3 years of relevant experience as an Assistant Brand Manager.
  • Proven ability to develop and execute brand and marketing strategies.
  • Strong analytical, strategic reasoning, and creative skills.
  • Excellent leadership, collaboration, and communication skills.
  • Solid business acumen with experience in brand P&L management.
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