
Marketing and Communications Manager
4 days ago
Marketing Strategy & Execution
- Develop and implement integrated marketing strategies aligned with business goals.
- Plan, execute, and optimize digital campaigns (SEO, SEM, social media, paid ads, email).
- Oversee product marketing initiatives to support customer acquisition and retention
- Manage brand identity and ensure consistency across all touchpoints.
- Craft compelling narratives that communicate the company’s mission, vision, and value proposition.
- Lead PR efforts, media relations, press releases, and thought leadership initiatives.
- Create and manage content strategy across web, social, and partner channels.
- Collaborate with product and sales teams to produce impactful marketing collateral.
- Develop campaigns that enhance customer education and engagement.
- Build relationships with industry partners, associations, and fintech communities.
- Organize events, webinars, and sponsorships to enhance brand presence.
- Act as a spokesperson when needed, representing the brand at key events.
- Monitor marketing KPIs, campaign ROI, and customer engagement metrics.
- Prepare reports and insights for senior leadership to inform business decisions
- Proven track record in developing and executing successful marketing and communications strategies within the fintech, SaaS, or financial services industry.
- Approximately 8 years of experience in marketing, communications, or brand management, with at least 2–3 years in a leadership role managing a small team.
- Strong understanding of B2B marketing, especially in areas like trade finance, supply chain finance, or digital banking platforms.
- Experience working in fast-paced, high-growth environments such as startups or scale-ups, with an entrepreneurial mindset and a hands-on approach.
- Demonstrated ability to build brand presence, drive lead generation, and support sales enablement through integrated marketing campaigns.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse stakeholders, including C-level executives
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