Product Marketing Manager, Digital Content

1 week ago

Singapur, Singapore Singtel Group Full time

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights.

Be a Part of Something BIG

We’re looking for a passionate and driven Product Marketing Manager for Digital Content and Mobile VASes to lead the marketing strategy for Singtel’s CAST platform , the world’s first digital app marketplace to enjoy best discounts and manage all your digital apps. The range of digital services includes Video apps, Mobile Security, Digital Content, and 5G Value-Added Services (VAS). This role sits at the intersection of product, marketing, and digital experience – perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment

Make an Impact by
  • Owning and executing go-to-market strategies for CAST products (e.g., Video, Mobile Security, Digital Content, 5G VAS), driving adoption across Singtel’s consumer channels.
  • Develop compelling product positioning, messaging, and value propositions tailored to customer segments.
  • Plan and launch new CAST product packs in collaboration with Content Partnership and Product Development teams — including pricing, packaging, and channel enablement.
  • Use customer insights and market research to identify trends, customer pain points, and opportunities for growth.
  • Drive usage and monetisation of CAST.sg by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.
  • Partner with Product, IT, and Customer Care teams to improve onboarding, provisioning, and service activation experiences.
  • Track, analyse, and report on key performance indicators (e.g. gross adds, activation rates, digital conversions) to inform strategy and continuous improvement
Skills for Success
  • Min Degree with 5 years of experience in marketing / business domain
  • Experienced in business case modelling
  • Experienced in working with multiple teams to deliver major projects or feature updates, especially with IT and Product Development teams
  • Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus)
  • Experienced in running Go-to-market campaigns
Rewards that Go Beyond
  • Full suite of health and wellness benefits
  • Ongoing training and development programs
  • Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

#J-18808-Ljbffr

  • Senior Content Marketer

    4 weeks ago

    Singapur, Singapore Digital Full time

    3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Hire Digital is looking for an experienced and strategic Senior Content Marketer to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity...

  • Digital Marketing Executive

    1 week ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. Overview This...

  • Digital Marketing Executive

    2 weeks ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. The ideal...

  • Marketing Specialist

    2 days ago

    Singapur, Singapore Trident Digital Pte. Ltd. Full time

    Overview We’re looking for a creative content professional to join our team! This role will be responsible for developing and executing content strategies that build brand awareness, engage audiences, and support business growth. You’ll collaborate with cross-functional teams to bring marketing initiatives to life while ensuring all content aligns with...

  • Digital Marketing Specialist

    7 hours ago

    Singapur, Singapore PULSE DIGITAL PTE. LTD. Full time

    Overview We are seeking a versatile Digital Marketing & Content Specialist to own and execute key areas of our marketing strategy. This is a hands-on role for a creative individual who is passionate about content creation, community building, and driving growth. You will be responsible for everything from crafting compelling email newsletters and producing...

  • Digital Marketing Specialist

    7 hours ago

    Singapur, Singapore PULSE DIGITAL PTE. LTD. Full time

    We are seeking a versatile Digital Marketing & Content Specialist to own and execute key areas of our marketing strategy. This is a hands-on role for a creative individual who is passionate about content creation, community building, and driving growth. You will be responsible for everything from crafting compelling email newsletters and producing engaging...

  • Senior Content Strategist

    4 weeks ago

    Singapur, Singapore Digital Full time

    Hire Digital is looking for an experienced and strategic Senior Content Strategist to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand...

  • Product Marketing Manager, Digital Content

    4 weeks ago

    Singapur, Singapore Singtel Full time

    Overview We’re looking for a passionate and driven Product Marketing Manager for Digital Content and Mobile VASes to lead the marketing strategy for Singtel’s CAST platform , the world’s first digital app marketplace to enjoy best discounts and manage all your digital apps. The range of digital services includes Video apps, Mobile Security, Digital...

  • Product Marketing Manager, Digital Content

    4 weeks ago

    Singapur, Singapore Singtel Group Full time

    Select how often (in days) to receive an alert: An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you...

  • Marketing Specialist

    4 weeks ago

    Singapur, Singapore TRIDENT DIGITAL TECH PTE. LTD. Full time

    We’re looking for a creative content professional to join our team! This role will be responsible for developing and executing content strategies that build brand awareness, engage audiences, and support business growth. You’ll collaborate with cross-functional teams to bring marketing initiatives to life while ensuring all content aligns with our brand...