Brand Executive

About this Team What's the team function? E-commerce Strategy team is responsible for: Oversee entire Profit and Loss of online stores presence on Shopee , Lazada, Amazon and TikTok. Managing all online sales campaign, promotion and pricing, and branding for DASHER stores as well as all other Brand stores. DISCLAIMER: this team will NEVER be involved in operational tasks such as replying chats or packing parcel What's your role? To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform Shopee, Lazada & TikTok: Manage and grow brand stores with solid prior experience handling brands on e-commerce platforms. To negotiate and dealing with online marketplace Key Account Manager (KAM) Research and understand trends and consumers' need. Perform competitive benchmarking and analysis, and further come out with associated counter action plan. Plan and execute for inter-platform as such banner, shocking sales, bundle deal, keyword ads, listing ranking. Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.). Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate. Reporting on a timely manner to the Management on store performance and post mortem of marketing campaign. Liaise with Brand Principal on marketing funding and new product development. Digital Marketing: To analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives. To review and evaluate the CPAS performance outcomes. What's the skill required? Proven hands-on experience managing brand stores in e-commerce marketplaces (Shopee, Lazada, TikTok, Amazon). A P&L-driven mindset with solid business acumen. Good command of English and Mandarin (needed for communication with Mandarin-speaking Brand Principals). Strong understanding of microeconomics concepts (demand, supply, pricing). Strong data analytics skills. Proficiency in Microsoft Excel. Creative thinker with ability to design and execute effective campaigns. ️ Important Clarification: As you will already have strong support from our design, marketing, and customer service teams, we are not looking for a marketing candidate. Instead, this role is focused on brand store ownership, marketplace strategy, and P&L accountability. Who’s there to support you? We have a dedicated in house Graphic Design team to support the production of multimedia materials needed for product listings on Shopee, Lazada, and TikTok. You will also work closely with our Procurement and Warehousing teams on shipment-related matters. Our Customer Experience team handles all customer enquiries and after-sales support. In addition, our Digital Marketing team supports with influencer collaborations, CPAS ads setup, and related digital initiatives. You will also be involved in / or even lead internal training sessions, market analysis sharing, and sales challenge discussions. Active participation in brainstorming sessions and decision-making meetings is expected. Benefit Package 1. Must-have: CPF Contribution Annual Increment Performance Bonus Annual Leave Medical Leave Compassionate Leave Parental Leave Child Care Leave 2. General: Medical Benefit Optical Benefit Dental Benefit 3. Special at DASHER: Insurance Laptop provided Company Trip Anniversary Gift – Thank you to be with us Birthday Gift – Must celebrate Snacks, and Refreshment provided Staff Discount – The deal can go real crazy~ Nurturing Your Growth, Our Priority Challenging Industry – never worry about lacking opportunity to learn and grow In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but DASHER is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW Elite Teammates – a dream team DASHER always committed to maintain a positive organisational culture, and further improveit. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all is ELITE. The team focusing a lot on efficiency which will definitely drives you to discover and unleash your own potential. Take this opportunity to gain experience and knowledges from your teammates Career Progression – clear path ahead DASHER has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. DASHER has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path. You & DASHER We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals. DASHER nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to DASHER as well, enabling the organisation to grow to next level.At one point of time where you are ready to take on your new adventure outside of DASHER, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. DASHER might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one. #J-18808-Ljbffr