Marketing Director

2 weeks ago

Singapur, Singapore Carter Murray Full time

Overview

My client, a Singapore-based cutting-edge technology company specializing in autonomous cleaning robotics, is seeking an exceptional Marketing Director to lead global marketing efforts and elevate the brand to new heights. This strategic role requires a visionary leader who can drive brand awareness, lead generation, and customer engagement across regions, ensuring the company stands out in a rapidly evolving competitive landscape.

You will be responsible for shaping and executing an integrated marketing strategy that aligns with global growth objectives and enhances the company7s position as a leader in autonomous cleaning robotics.

Responsibilities

Strategic Leadership

  • Develop and own the global marketing strategy, driving alignment with commercial goals and regional priorities.
  • Champion the brand, ensuring consistency, clarity, and resonance across all channels and markets.
  • Lead competitor analysis and market intelligence to position the company as a category leader.

Brand & Communications

  • Define and execute brand development initiatives that elevate global presence and reputation.
  • Oversee external communications, including PR, thought leadership, events, and media relations.
  • Craft compelling messaging and storytelling that differentiates the company in the market.

Digital & Performance Marketing

  • Build and execute demand generation campaigns through digital, social, and performance marketing channels.
  • Manage SEO/SEM, marketing automation, and analytics to drive measurable ROI and pipeline contribution.

Go-to-Market & Product Marketing

  • Partner with Product, Sales, and Channel teams to launch new products and innovations effectively.
  • Own positioning, messaging, sales enablement, and market activation for product launches.
  • Build and lead a high-performing marketing team, nurturing creativity and accountability.
  • Collaborate closely with regional teams (e.g., EMEA, APAC, NAM) to tailor and execute localized strategies.
  • Manage agency partners and vendor relationships to deliver impactful results efficiently.
Qualifications
  • 10+ years of marketing leadership experience in B2B technology or robotics sectors (cleaning, automation, or FM a plus).
  • Proven success building global brands and leading integrated marketing strategies.
  • Deep expertise in brand marketing, digital strategy, and demand generation.
  • Strong understanding of go-to-market strategies and B2B customer journeys.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Strategic mindset with a data-driven and results-oriented approach.
  • Ability to thrive in a fast-paced, entrepreneurial, and global environment.
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Technology
  • Information and Media
  • Facilities Services
  • Automation Machinery Manufacturing

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