Editor, Audience Lab
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- At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
- A strong interest in business, financial markets, economics and issues shaping Singapore and regional markets.
- Proven experience developing and executing audience growth strategies in a media, publishing or content organisation.
- Strong understanding of digital audience behaviour and the media landscape across search, social, newsletters and emerging platforms.
- Demonstrated ability to use audience data and analytics to inform editorial and business decisions.
- Experience working closely with editors, journalists and cross-functional teams in a newsroom or content environment.
- Strong knowledge of SEO, AIO, social media, and digital distribution.
- Excellent analytical and problem-solving skills, with the ability to translate data into clear recommendations and action.
- Strong communication, presentation and stakeholder management skills.
- Experience in video, podcasts and/or visualisation/digital graphics will be an advantage.
The Ideal Candidate
The ideal candidate is both strategic and hands-on, with a strong understanding of journalism, audiences and digital platforms.
You are comfortable working with editors and journalists, interpreting data, developing audience strategies and rolling up your sleeves to test and execute new ideas.
You are naturally curious about why audiences behave the way they do, and are able to turn audience insights into practical recommendations that improve both reach and engagement.
You are also a strong collaborator who can influence across teams, challenge conventional thinking and build support for new approaches.
Above all, you understand that audience development is not simply about generating traffic. It is about building a larger, more engaged and more loyal audience for BT, while strengthening the reach and impact of its journalism.
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