Marketing Director, Singapore Malaysia and Travel Retail

Overview Calling out for an outstanding Marketing Leader who is passionate to lead and elevate a highly performing team. Bring your vast experience in managing teams spread across Singapore and Malaysia, and accelerate commercial growth, build high-performing teams, and elevate brand positioning in all our markets and channels. Core Responsibilities Lead, develop and motivate a high-performing Marketing Team in BU SMTR (Singapore, Malaysia, and Travel Retail) to new levels of energy, competencies and achievements. Accelerate brand growth and recruitment in kids, families and adults in Malaysia; Revitalize the Singapore market across audiences; increase brand relevance in the TR landscape. Drive creativity and innovation to elevate brand positioning and increase talkability in all our markets and channels. Deliver strong brand and product demand to support achieving/exceeding the consumer sales target in SMTR, through best-in-class consumer marketing, partnerships and innovation. Demonstrate strong leadership, strategic orientation and collaboration across functions within the BU, regional & global level, as a key member of BU Leadership Team to develop and implement flawless end-to-end business planning and executions. Lead and succeed in marketing planning, execution and mutual value creation with customers and external partners. Lead Trade Marketing team in applying shopper/customer/sales team insights to drive impactful retail execution and promos and drive stronger overall trade effectiveness. Practice commercial finance stewardship and own the whole marketing budget process from planning to monitoring, including driving a solid marketing investment strategy in alignment to overall brand objectives. Translate global insights and campaigns into locally relevant campaigns, to increase resonance in the local markets. Be a role model of how regional and global collaboration can help to bring BU SMTR to the next level – and also share best practices from SMTR to scale our campaigns effectively across the world. Do You Have What It Takes Proven track record of success in driving business performance, building high-performing teams, and elevating brand positioning with local APAC market experience & knowledge. A strong passion and experience working in matrix organizations across functions, including sales, marketing, operations, regional functions, global functions and leadership teams. Ability to inspire change and put the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights. Ability to practise and embrace agility to adapt to a competitive retail landscape, plus a willingness to work in a dynamic, fast-paced environment. Strong experience in consumer marketing, public relations and amplifying brands through partnerships and external opportunities. Ability to travel internationally for work purposes. What’s in it for you? Family Care Leave – Enhanced paid leave options for those important times. Insurances – Life and disability insurance coverage. Wellbeing – Resources and benefits to nurture physical and mental wellbeing, with opportunities to build community and inspire creativity. Colleague Discount – Generous discount from day 1. Bonus – Eligibility-based bonus scheme for goal achievement. Workplace – Hybrid policy with an average of 3 days per week in the office; location discussions during recruitment. The LEGO Group is an equal opportunity employer and is committed to equal pay. We encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions involving significant engagement with children may be required to participate in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today. #J-18808-Ljbffr