
Marketing Data Analyst
23 hours ago
Join to apply for the Associate - Credit, Risk Management, Risk Modelling - Marketing Data Analyst role at Monee .
Responsibilities include:
- Optimizing marketing strategies for credit products through data analytics in user acquisition and retention, such as online marketing, voucher dispatch, robocall promotion, and campaigns.
- Designing user segmentation and analyzing user conversion to enhance marketing strategies like traffic selection, smart bidding, and customized promotions.
- Conducting data analysis of credit profit and loss to set targets and optimize marketing costs.
- Collaborating with business teams to translate business insights into data-driven solutions.
- Constructing reports to monitor key performance indicators of marketing strategies.
Requirements include a Bachelor's degree or higher in Data Science, Business Analytics, Statistics, Mathematics, or related fields, with open opportunities for fresh graduates and candidates with up to 2 years of relevant experience. Proficiency in Python and SQL, strong analytical skills, attention to detail, and the ability to communicate complex results are essential. Prior experience in marketing, campaigns, ads, or risk management is a plus.
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