Vice President, Area Marketing

3 weeks ago

Singapore Mastercard Full time
Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President, Area Marketing

Who is Mastercard?

We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Overview

As the Vice President, Marketing & Communications, you will play a pivotal role in shaping and executing the marketing and communications strategy for Mastercard across the Asia Pacific region. You will be responsible for developing and implementing comprehensive marketing initiatives that drive brand awareness and affection, grow market share and drive revenue growth in the dynamic financial and technology sector in this region. You will also be responsible for shaping and implementing the communications strategy to enhance our brand reputation, engage stakeholders including our employees and drive our business goals.

Responsibilities
  • Strategic Leadership: Provide visionary leadership, setting the direction for marketing and communications and aligning it with the company's overall objectives.
  • Brand strategy: Develop and execute a robust brand strategy that retains Mastercard's reputation and image as a leading brand in the financial services and technology space.
  • Sponsorship strategy: Develop assets that will be unique and aligned to consumer passion points and work with

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