Product Manager, App Ads

Responsibilities Team Introduction: The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Identify and deeply understand clients' needs, industry trends, and ecosystem constraints in the app advertising and measurement space, including 1P and 3P attribution, SDK-based measurement, and privacy‑driven changes. Use data to analyze signal coverage, attribution accuracy, and identity‑matching performance; identify gaps and trade‑offs; and translate insights into clear product priorities. Lead alpha and beta programs for new measurement and attribution capabilities, validating data correctness, stability and advertiser trust through structured experiments and feedback. Own post‑launch measurement performance by monitoring key metrics such as signal quality, attribution coverage, and reporting consistency, and continuously optimizing products as the ecosystem evolves. Minimum Qualifications BA/BS degree or above 3+ years of experience in product management or related roles Experience working on advertising products, user growth products, or data‑driven products Strong product sense and data‑driven mindset, with the ability to use metrics and analysis to inform product decisions Experience working cross‑functionally with engineering, data, and marketing teams A high level of Mandarin language proficiency is required (fluent in written and spoken), with the ability to cover CNOB, as the role involves complex communications with external sales teams and clients Preferred Qualifications Experience with advertising platforms, user acquisition or growth products, including exposure to measurement, attribution, or performance analytics Experience building or managing data products such as analytics, reporting, experimentation, or measurement‑related systems Familiarity with mobile app advertising concepts, including conversion tracking, attribution, or privacy‑related changes, is a plus About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards everyday. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. Seniority Level Not Applicable Employment Type Full‑time Job Function Product Management and Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at TikTok by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr