Regional Sales Manager

Join to apply for the Regional Sales Manager role at Bumper to Bumper Canada This position can be based out of one for the following cities: Vancouver, Victoria or Kelowna. You will be responsible for the strategic and operational leadership of the western regional sales team. The primary objective of the role is to maximize performance as measured by revenue growth, gross margin and utilization improvement, achieving EBITDA goals, and team member engagement and retention. You will additionally be responsible for improving overall sales force effectiveness and productivity, the development of new business opportunities and management of key customer relationships, and the ongoing recruitment and development of highly capable and engaged sales team members. What We Can Offer You A competitive salary. Comprehensive benefits and employee assistance program. A generous employer contribution to the pension plan. Complete insurance coverage. Employee discounts on automotive products. Career development opportunities. Work in a dynamic environment where you can expand your skills. Your Daily Contribution & Impact Recruit, develop and maintain a motivated and competent team capable of achieving the region’s sales goals. Create a culture of success by driving performance management of direct reports through ongoing review and coaching of all sales activities. Elevate team performance by actively sharing knowledge, proposing ideas and contributing to team development. Ensure adherence to the Sales Governance and Sales Management Process (SMP). Stay current with industry and competitive research and information to develop the team and position Bumper to Bumper to support customer business objectives and initiatives. Provide competitive intelligence to help CSMs and Regional Directors develop counter‑strategies that neutralize competitive influence on the customer’s buying decisions. Understand the overall strategic direction and portfolio and assist sales teams in customizing solutions based on customer needs. Build enduring relationships at the highest levels of the customer’s organization; personally interact with executives and establish credibility with key business contacts. Act as a point of escalation and collaborate with other functions to resolve high‑complexity customer issues in support of requirements. Support the talent review process to identify and utilize top talent. Proactively identify and remove barriers to support team performance, ensuring individual and group excellence. Challenge conventional practices, pursue ongoing process improvements, and create new solutions that may be adopted nationally. Ensure all HR policies and practices are adhered to. Drive the annual budgeting and financial process, ensuring adherence to margin guidelines. Accurately forecast 30‑60‑90 day revenue and profit values. Lead the professional development and training of the regional sales force. Assist the Director of Sales Operations, along with the Vice President of Member Sales, in developing and implementing the regional sales plan. Consult with both to set priorities and action plans that achieve objectives outlined in the regional sales plan. Establish sales budgets and customer territory lists for each sales representative in the region. Ensure customer growth, market share and EBITDA growth targets are met. Review monthly progress to budget of each sales representative and provide feedback and coaching. Ensure company policies and standards of conduct are understood and adhered to. Liaise with the top 50 customers and prospects within the region. Work with branch managers, customer service managers and sales representatives to ensure customer needs are met. Perform other regional sales manager related duties as required by the organization. Expertise & Essential Skills College diploma in Sales or Marketing. 5‑7 years of sales management experience. Bilingual in French and English, written and oral communication. Excellent organization and communication skills. Ability to manage a team. Proven ability to make own decisions within defined limits. High attention to detail, multi‑tasking and superior communication. Ability to manage budgets and reports. Established track record of achieving revenue and profit targets. Exceptional client‑facing skills: trust building, negotiation, dispute resolution and service excellence. Proven strategic planning and analytical skills. Strong interpersonal and communication skills. Energetic, innovative and results‑driven. Local and national travel expected up to 75% annually. Experience in the automotive aftermarket parts and equipment industry (asset). Why Bumper to Bumper? Bumper to Bumper is more than just a network of auto parts stores and repair shops; it’s Uni‑Select’s flagship brand, bringing together experts who share the same commitment to providing quality parts, tools and services. With over 190 Bumper to Bumper stores and over 110 Bumper to Bumper Auto Service shops across Canada, we provide a turnkey trusted program, offering complete support, a strong brand image and a dynamic go‑to‑market strategy. Our extensive inventory features over 500,000 products, sourced from more than 350 suppliers, including top national brands and private‑label products, covering most makes and models on the road today. As skilled professionals, we understand the importance of trust and reliability. That’s why we offer training on the latest technologies, including our EVE – Electric Vehicle Expert program, ensuring our partners stay at the forefront of the industry. At Bumper to Bumper, we stand for the right to repair and fight against obsolescence. We’re committed to keeping cars on the road longer, believing that if something can be repaired, it should be Long live your car Seniority level Mid‑Senior level Employment type Full‑time Job function Sales and Business Development Motor Vehicle Manufacturing #J-18808-Ljbffr