Global Brand

This hybrid leadership role combines global brand stewardship with regional marketing execution. You will shape the global brand narrative of Tata Communications as a digital ecosystem enabler while driving regional marketing strategies for APAC to deliver revenue growth, brand visibility, and customer engagement. The role demands strategic thinking, cross-cultural sensitivity, and hands‑on execution to ensure brand consistency globally and local relevance regionally. Key Responsibilities Role Overview Lead Tata Communications’ media relations and activities on a global basis across geographical and divisional boundaries. Media Relations – Direction and management of Indian, Asian media relations function including development of the Middle East and key country strategy; driving and measuring performance, leading pan-European, US and pan-APAC agency relationships and managing Tier 1 media relationships and leading best practice initiatives Issues and Crisis Management – Lead for all issues and crisis management communications across all our key markets and stakeholders. Co‑ordination with the top and senior leadership across geographies for counsel on strategic media outreach across all channels: traditional and social Executive equity and profiling - Work closely with the C suite to build a robust brand reputation for the organisation and global spokespersons with a solid pipeline of executive equity in all key geographies in key publications alongside building signature experiences for the media with our properties like the F1 engagement and curating special engagements with external organisations like the World Economic Forum Global Brand Management Develop and roll out global brand campaigns across markets ensuring message consistency and alignment with corporate positioning. Define and track brand health metrics (awareness, engagement, share of voice) and optimise campaigns for ROI. Lead creative direction and agency collaboration for global campaigns, ensuring timely delivery and quality. Oversee media planning and omnichannel execution (digital, ATL, BTL, experiential) for global initiatives. Monitor market trends and competitor positioning to refine brand strategy and content. Lead the Brand management team Regional Marketing Leadership (APAC) Lead the regional Marketing team. Design and execute regional marketing strategy aligned with global priorities and local market nuances. Drive demand generation and pipeline acceleration through integrated, multi‑touch campaigns across APAC markets (SG, HK, JP, CN, AU). Customize global assets for local relevance, ensuring resonance with regional audiences. Build and maintain a solid pipeline of marketing activities for lead generation and conversion. Collaborate closely with sales leadership to align marketing efforts with revenue objectives. Manage agency rosters and multi‑agency coordination for regional campaigns. Cross‑Functional Collaboration Act as a strategic advisor to senior leadership, providing insights and performance updates. Work closely with Product, Digital, Sales, and Innovation teams to ensure seamless execution of brand and marketing initiatives. Qualification Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 20+ years in brand marketing and regional marketing, ideally in B2B tech or telecom. Proven success in leading global brand campaigns and regional marketing programs. Strong understanding of Asia Pacific market dynamics and cultural nuances. Expertise in agency management, media strategy, and digital platforms. Team Management experience Global experience Strategic thinker with hands‑on execution capability. Strong stakeholder management and ability to work cross‑functionally. Excellent communication and presentation skills. Familiarity with marketing automation tools (e.g., Salesforce). #J-18808-Ljbffr