Senior Manager/Assistant Director

The Business Operations Dept in IME is looking for a resourceful, self-starting, detail-oriented and adaptable marketing and communications professional with a deep interest in the semiconductors industry. This role also requires a high degree of confidence and professionalism in interacting with stakeholders from the Singapore Government, academia and industry.Job Responsibilities: Brand, Marketing and Communications Strategy Strategic Planning & Execution: Develop and implement comprehensive marketing and communication strategies across owned, earned, and paid media channels. Employer Branding: Design and execute employer branding strategies to strengthen IME's reputation as an employer of choice and attract top talent. Brand Messaging: Create and maintain IME's message house, ensuring consistent brand voice and positioning across all communications. Brand Consistency: Ensure all materials adhere to IME's branding guidelines, maintaining consistency in visual identity, messaging, and house style across all touchpoints. Digital Marketing & Website Management Website Optimisation: Continuously enhance IME's website features, functionality, and user experience. Digital Content Strategy: Develop, curate, and manage compelling digital content across multiple platforms. Multi-channel Amplification: Develop and execute strategies to amplify IME's content, research announcements, and key messages across multiple channels to maximise reach and impact. Content Creation Marketing Collaterals: Design and develop professional marketing presentations, brochures, and promotional materials etc for IME's participation in international conferences, trade shows, and external events. Digital Content: Create engaging content including blog posts, articles, infographics, newsletters etc that communicates IME's research impact and capabilities. Creative Asset Management: Maintain a centralised library of brand assets and marketing materials for efficient access and usage. Event Marketing & Social Media Management Event Content Coordination: Create, manage, and distribute content related to IME's external visits, conferences, and industry events across digital and social media platforms. Real-time Engagement: Ensure timely content updates and proactive audience engagement during events and campaigns. Public Relations & Communications Media Relations: Collaborate with A*STAR Corporate Communications team to draft, review, and distribute press releases. Cross-functional Collaboration & Project Management Internal Coordination: Work closely with research teams, business development, and leadership to align marketing efforts with organisational goals and research initiatives External Partnerships: Manage relationships with external vendors, agencies, and media partners to support marketing and communications activities. Project Management: Oversee multiple marketing projects simultaneously, ensuring timely delivery and quality standards while managing budgets and resources effectively. Job Requirements: Degree in marketing, communications (mass communications), social sciences or related disciplines. More than 5 years of experience in marketing, communications or equivalent roles. Knowledge and experience in managing social media, content creation, design and writing. Familiarity with the semiconductor industry is an advantage. The above eligibility criteria are not exhaustive. A*STAR may include additional selection criteria based on its prevailing recruitment policies. These policies may be amended from time to time without notice. We regret that only shortlisted candidates will be notified.